How to prevent the social media time suck

“What’s your social media strategy?”

This question is inevitably asked any time a small business owner talks to someone about marketing. It seems to be a given that you need to have a presence on social media. But what exactly does that mean for your business, and how do you leverage it without wasting your time?

You have a business to run, after all. You can’t spend your day glued to your phone posting to social media. So let’s run through some common questions to help your business set a social media strategy.

The answer might seem like a resounding yes, but it really depends. While most businesses should be on social media, some types of businesses are a better fit for it than others.

A local boutique or a real estate agent should definitely be on social media. But what about an accounting firm?

That’s not so clear. An accounting firm could gain a lot of business if it invests significant resources into social media to become a thought leader. But if you’re a CPA targeting local clients, your efforts might be better spent elsewhere. Perhaps you add a Facebook page and LinkedIn page because those get picked up in search results, but don’t spend time posting TikTok videos about tax returns.

If yes, then which platforms should you use?

There are dozens of social media platforms and you probably haven’t heard of all of them. The number of platforms is still high if you look at the big ones: Facebook, Twitter, Instagram, Tik Tok, SnapChat, and LinkedIn. Some would add YouTube and Pinterest to that list, too.

It would be a lot of work to post consistently on all platforms, so you need to whittle down the list. Even if you have a presence everywhere, you will want to focus on one or two platforms.

Consider who your business is targeting and what type of content works best.

If your business targets young people you probably need to be on TikTok. But does your business lend itself to video?

The same goes for image-based platforms like Instagram. Thinking back to that accounting firm, what in the world would you post? Yet that clothing boutique or real estate agent can leverage Instagram to post photos of new clothing arrivals or homes listed for sale.

The accounting firm might be better off focusing on a business-minded social network like LinkedIn. Or it could participate in online knowledge forums like Quora or contribute business advice in small business forums.

What should you focus on?

Some companies take a scattershot approach to social media, posting everything and anything that comes to mind. The thinking is that every post provides some media reach. But posting banal posts (or worse, ones that might be offensive) can actually hurt your reputation instead of helping it.

Think about what you would be interested in seeing on social media that relates to your business. Don’t just post pitches for your business. Be sure to post things that might be helpful or entertaining for your followers. And take the opportunity to amplify (share, retweet, etc.) others’ social media accounts, which might help you grow your own following.

Above all else, focus on quality and consistency. You don’t want to post several times one day and then nothing for a week.

A mobile device is used to manage social media accounts.

How can I make this easier?

Managing social media can be a time suck even if you’re posting to just a couple of platforms. There are tools to make it easier, though.

Social media managers allow you to post from a central platform rather than opening up each app or website. They also allow you to post to more than one social media site at a time and schedule posts for future publication.

Namecheap offers RelateSocial to make managing social media easier. Schedule posts, get analytics, and post to multiple networks.

How do you measure results?

Even if you’re smart about it, managing social media will take some time out of your day. You need to make sure you’re getting a return on investment for the time you spend on it.

The easiest way to measure social media is to check your reach. You can measure this by the number of followers you have or the reach metrics social platforms provide.

Reaching a lot of people is one thing, but you need to also make sure it’s helping your business. If you’re a service business, have any of your new clients found you on social media? If you sell products, are people clicking through some of your posts and buying stuff (or visiting your physical store)?

The metrics are different for every business. Sit down and think about what you want to get out of social media and then measure if it’s working.

Put it into action

What’s your social media strategy? Take some time to answer the questions and then pencil out your plan.

To see how Namecheap uses social media, follow Namecheap on Twitter and Facebook.

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wpadmin June 23, 2022 0 Comments

How the market crash may impact domain name investing

This year, just about every market is down so far: stock markets, crypto markets, and even NFTs.

These markets are whipsawing. The major stock markets have entered correction territory and some are even bear markets. Some cryptocurrencies have lost nearly all of their value, while others are off 30% or more.

This market correction could impact domain name investing in a handful of ways. Investors sitting on a pile of cash might find opportunities to buy, but there might also be fewer end users interested in buying aftermarket domains.

The wealth effect

The first way the market correction could impact domain investing is that domain investors themselves might be feeling a little poorer. Because they keep a keen eye on digital assets, many domain investors bought into cryptocurrencies and NFTs.

With those assets worth less, these investors’ balance sheets don’t look as good as they did last year. These investors might be less likely to buy domains as an investment.

This could be a good thing or a bad thing, depending on how you look at it. It’s a bad thing if you sell domains to other domain investors. It’s a good thing if you usually sell to end users because there might be fewer dollars chasing domains at auction, giving you a chance to load up on domains with less competition.

The impact might be delayed a bit. Investors will keep buying with the hopes that things turn around, only to take their feet off the pedal if the markets remain suppressed.

One caveat to this: with cryptocurrencies and other Web3 assets being hit disproportionately hard, some investors in those assets could decide to spend more on domains instead, feeling that they are a better bet in the long term.

Three suitcases represent a shrinking investment portfolio

Startup funding

Venture capitalists depend on robust markets for their investments to have “exits” by selling or going public. When public valuations wane, so can startup valuations.

This could mean fewer startups get funded, and the startups that do get funded might not get as generous of a round as they would have a year ago.

It might also cause startups to tighten their belts. If they’re deciding between laying off people and upgraded to a great domain name, they might decide to hold onto the employees.

Y Combinator recently warned its startup portfolio companies to plan for the worst. It advised the companies to cut costs to extend their runway. Y Combinator warned that, during economic downturns, even top-tier venture capital funds with lots of cash will be more careful about handing it out.

The greatest impact of less startup funding would probably be on the higher end of the domain name market. A lot of companies buy six and seven-figure domains after raising a big round of funding.

More businesses

It’s difficult to tell how the lower end of the domain market will fare. When people tighten their belts, they are willing to spend less on domain names. But if a recession leads to job losses, more micropreneurs might start businesses.

The number of new people starting businesses tends to grow during recessions as laid-off people open a business. Even gainfully employed people might start a business on the side to protect themselves and earn extra money.

These very small businesses often buy aftermarket domains that are $ 5,000 or less.

It’s unclear if this will happen, though. Unemployment is at historic lows. Businesses are struggling to find enough workers across the spectrum, and many people are job-hopping to get higher salaries.

And yet, some companies are instituting hiring freezes or layoffs as they realize they need to get to profitability or won’t be able to count on as much outside funding in the future.

The only thing we have to fear

Markets have been declining so far this year, but it’s hard to know what will happen in the future. People are really good at predicting recessions that never materialize.

It might require a sustained asset price drop to have a noticeable impact on domain investing. But preparing for a potential “domain investing recession” is essential.

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wpadmin June 21, 2022 0 Comments

Why a VPN is a traveler’s best friend

Going on vacation? Of course you are. After two tough years, millions of travelers are taking to the road again.

Whether it’s a business trip, city break, or a wellness retreat, you’ll be bringing your devices with you.

You’ll probably use public Wi-Fi at some point – FaceTiming friends and family, checking emails, or streaming your favorite TV show.

If you pay subscription fees for streaming platforms, you’ll want to use them on vacation. After a long journey, no one wants to receive the ‘this title is not available in your current region’ notification at the hotel.

Fortunately, if you have a VPN, you can access your favorite platforms and enjoy the TV comforts of home. But streaming movies is just one reason why a VPN is a must-have accessory for travelers.

Let’s dive in.

A VPN (virtual private network) is an encryption app you can download on your phone, tablet, or laptop.

It’s a smart and affordable way to protect your private information at home and abroad.

VPNs hide your IP address, so your online activity is untraceable. It creates a virtual tunnel that encrypts your Internet connection, including the links you click, so hackers, advertisers, and online snoopers can’t see what you’re doing.

Watching TV with VPN

VPNs are popular with travelers as it allows you to change your IP address and access streaming sites and platforms.

Let’s say you’re in Paris on vacation. With a VPN, you can switch your IP address to New York and stream American TV in your hotel room.

With a VPN, you can access geo-restricted platforms and protect your Internet freedom with just one click.

Hand with mobile phone protected by VPN

A virtual private network is essential when logging in at public places, such as cafes, public parks, museums, or hotel lobbies.

These hotspots are vulnerable to theft as hackers can create evil twin hotspots to steal your private information.

Let’s say you want to use “Starbucks Wi-Fi,” and you log into the fake evil twin network “STARBUCKS FREE Wi-Fi.”

If you use the fake network, your device’s connection will be maliciously re-routed to a rogue access point. Even worse, sometimes hackers will issue a “Denial of Service” attack, which disables the real Starbucks network, making their fraudulent hotspot the only one available.

Once you’ve logged in, criminals can steal your passwords and photos and ruin your vacation.

A VPN solves this problem by hiding your IP address and encrypting your Internet traffic. So even if you’re using an evil twin network, the hacker overseeing it won’t be able to access your private information.

If you work remotely, you’ll probably want to maximize the travel freedoms that it brings.

However, you may not want your boss to know you’re abroad. That means you need to hide your IP address. Changing your virtual background on Zoom won’t be enough to disguise your whereabouts.

With a VPN, you can make your laptop appear in whatever jurisdiction you please so you can work as normal.

A VPN will also help protect your company’s network on public Wi-Fi. For creators, businesses, and freelance workers, encrypting your Internet connection matters as it’s not just your data that’s vulnerable.

Your clients and partners will understandably expect their remote working staff to take the relevant security precautions. That means using paid-for-VPN software on vacation.

Security checklist illustration

Before going on a coworking trip, you’ll need to safeguard your digital privacy. Here are a few things that can help keep your devices safe:

  • Log out of digital wallets before using public Wi-Fi – When using public Wi-Fi, it’s best to avoid financial activity, especially if it involves cryptocurrency trading, as thieves target open hotspots. However, a VPN will provide you with an additional layer of security, so make sure it’s always on.
  • Disable Wi-Fi access points, Bluetooth devices, and GPS – You can relax on vacation by switching off access points when you’re not using them. It will save your battery, too.
  • Avoid using public charging stations – When you charge your phone in public with a USB cable, it can sometimes take your private data from your device. If you need to charge your phone, consider buying a data blocker. This stops it from extracting your private information, including photos and passwords.
  • Get a VPN – Before packing your suitcase, install a VPN. With one FastVPN subscription, you can protect up to five devices, including phones, laptops, tablets, and smartwatches. It’s simple, easy to use, and protects your privacy.

A VPN is essential if you want to secure your devices and watch your shows on the road. By changing where you are in the world, you’ll be able to unblock geo-restricted platforms more easily. It’ll also help protect your personal information on public Wi-Fi.

While many of us travel to escape reality, our devices are portals to our lives back home. They provide continuity and comfort, and for many of us, that means watching movies, TV shows, and sports.

So if you want to browse online without restrictions, you can touch base wherever you travel with a VPN.

If you want to unblock streaming sites and platforms, you can use FastVPN for $ 0.99 for 1 month. We accept Bitcoin, Visa, Mastercard, PayPal, and American Express.

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wpadmin June 16, 2022 0 Comments