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August 2022 - Page 4 of 4 - SEO TOP AGENCY

Is Google losing younger audiences to TikTok?

Move over, Google.

TikTok is challenging the tech giant in discovery search and video entertainment, thanks to users’ likes, comments, and shares.

If you’re looking to promote products or services, TikTok might be your dream ticket, especially as younger audiences are now using it for information and advice instead of Google.

TikTok is no longer just a dancing and lip-syncing app. But how can you be sure its content is trustworthy? Also, what are the security implications of using the Chinese-owned app, given its less than stellar reputation for privacy?

Let’s dive in.


Why would you Google something when you can go to TikTok and watch a 15 second video, which gives you the full lowdown on how to make something, whether it’s good, and how to use it?

You can share knowledge, advice, and opinions on the app, with its videos ranging from cookery recipes, cryptocurrency tips, travel reviews, and much more.

Younger generations want transparency and authenticity, which is difficult to find on Google, as search results are difficult to connect with and often boring to read.

Everyone knows that businesses pay to get on Google’s first page, meaning they’re not necessarily the best answers.

“Best things to do in Paris” search results are usually ticket sale ads and affiliate links that cater to whoever pays the most.

This leads to a poor user experience and erodes users’ trust in Google’s search engine.

Younger generations are catching on and want socially validated content instead.

TikTok’s algorithm combines useful content that you ‘like’ with what’s viral, making it more unpredictable than Facebook, Twitter, or Instagram.

Its “For You” has a similar search algorithm to Google, but the user experience is visually entertaining and authentic. That makes it more attractive for younger audiences that use the Internet primarily on their phones.

Gen Z craves community and connection online, so personalized video answers that you would typically receive from a friend, neighbor, or colleague are a key reason for the app’s success.

Google is responding by indexing TikTok and Instagram videos on its mobile search app, which hopes to improve its user experience.

user holding mobile phone with TikTok

TikTok’s popularity also stems from visual learning preferences. Many people absorb information better in a visual way. While users can get video content on Google, this often requires scanning pages of search results to find what you need.

TikTok gives you a video explainer in less than 60 seconds, breaking everything down, while Google can lead you down a black hole of SEO-sponsored links.

A Microsoft study revealed that human attention spans have dropped to eight seconds, which as a result, has affected many business models, with Netflix introducing “90-minute movies.”

TikTok is leading the way in the attention economy, creating buzzy one-to-one content that entertains and educates.

TikTok is also winning the battle for discovery, as new brands, products, and experiences go viral on the app before anywhere else.

With one successful TikTok video, your business can potentially gain hundreds, if not thousands of new customers.

The #TikTokMadeMeBuyIt hashtag has received over 3.1 billion views, giving creators and businesses a golden opportunity to make their mark.

London-based blogger Jodie Marriott-Baker, Carb Club, took TikTok by storm in 2021, dazzling audiences with colorful pasta bowls.

So by hopping on small business trends, you can build an online community and potentially convert your TikTok views into dollars.

In early 2022, TikTok had over 1 billion monthly active users, with 1.5 billion predicted by the end of the year.

Like other social media companies, TikTok makes money through in-app ads requiring vast volumes of data. So what does the app know about you, and do you have any control over your privacy?

As TikTok doesn’t just see you lip-syncing to Dua Lipa or Lizzo.

Once you’ve signed up, TikTok collects data on you based on the videos you watch, which it uses to deliver target-based ads.

It also stands accused by FCC Commissioner Brendan Carr of being a “wolf in sheep’s clothing” that collects your search and browsing histories, keystroke patterns, biometric identifiers, draft SMS messages, plus the text, images, and videos on your device’s clipboard.

Shield over TikTok on phone

A VPN (or a “virtual private network”) provides users with an additional layer of security. It routes your Internet traffic through an encrypted server, making it more difficult for third parties, including social networks, to see what you’re doing.

It also hides your IP address, granting you anonymity online, which makes it harder for social media companies to track your data and monitor what you watch.

A VPN can also protect your Internet freedom and grant you access to TikTok in Pakistan, Bangladesh, and Indonesia, where it’s currently banned.

TikTok’s popularity is challenging Google and other social media giants.

In late 2021, TikTok overtook Google as the most popular domain, while in early 2022, the social network was the most downloaded app worldwide across all categories.

Regardless of its security issues, younger audiences are now searching for content on TikTok, and some are even using it instead of Google.

So if that’s where your audience is going, that’s where your business needs to be.


If you want to protect your online privacy, you can use FastVPN for $0.99 for 1 month. We accept Bitcoin, Visa, Mastercard, PayPal, and American Express.




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wpadmin August 9, 2022 0 Comments

6 core elements for a perfect website that converts

Business owners and marketers across all industries want better website conversion. Conversions are one of the very few factors that determine the success of your online store. You could have 10,000 visitors, but if none of those visitors become customers, you’re in the same position you were when you started.

But if 500 people visit your website and half of them sign up or buy something, it could change the trajectory of your business forever. This one small example demonstrates the importance of conversions, but knowing that you need sales and engagement is not enough to succeed.

You have to position your website and marketing channels in a way that helps you reach more potential customers and grow your brand. Today, I’m going to share six core elements you can use to meet your website conversion goals and build rapport with first-time visitors.

Let’s get started!

1. Prioritize speed and performance

The speed and performance of your website can have a massive impact on your conversions. If your website takes too long to load or doesn’t work the way it’s supposed to, most people will leave before they ever get a chance to engage with your brand.

According to Google, the best page load time is 2 seconds or less. For context, research shows that a one-second delay beyond that point results in a 7% loss in conversions. In other words, if your WordPress website takes 5-6 seconds to load, more than half of your visitors will likely leave before the page finally loads.

Obviously, this isn’t an ideal situation. There are a few quick and easy ways to optimize loading times and improve the performance of your website.

Common strategies include:

  • Use an image optimizer to compress images and reduce bandwidth
  • Install a caching plugin so your site will run faster for return visitors
  • Choose a minimalistic theme and design
  • Split comments and long blog posts into multiple pages
  • Upload your videos off-site (YouTube is a great option)

2. Optimize for mobile users

Did you know that by the end of the year, it’s estimated that 6.5 billion people will own smartphones? This startling statistic shows the power of optimizing your site for mobile. On average, people spend close to four hours on their smartphones every day. Often, these people look at products to buy or engage with brands.

If your online store isn’t ready for mobile users, most users will bounce from your website before they get a chance to convert. In some cases, you could be missing out on over 50% of all conversions!

Optimizing your site for mobile is quick, easy, and certainly worth your time. You can use Google’s free Mobile-Friendly Test to check the status of your site. This tool can help you identify opportunities to improve and create a better experience for mobile users.

Check for mobile optimization

I also suggest choosing WordPress themes and plugins that work well with mobile. Some plugins are great, but they only help with desktop users. If you want to improve your mobile website conversion rate, you need tools catered to these visitors.

You’ll also want to test your site on a range of mobile devices when you make an update or introduce a new feature. Real devices work best here because you can see how your site looks on your customers’ devices.

3. Publish helpful content

Publishing blog content is one of the best ways to improve your website conversion rate. Most of the people who make it to your site are there because they want to read about a specific topic or learn about one of your products.

You can anticipate these needs by creating content based on your target audience’s goals and pain points. The more you know about your visitors’ interests, the better. I like to find clever ways to bridge the gap between our blog posts and our product.

For instance, the product I sell is lead generation software. So, a lot of our content is about growing email lists, engaging with subscribers, and sending valuable content. These various topics come back to one premise: you should work to get more email leads.

The content you create for your blog will vary based on your industry and product selection. Ask your existing visitors for feedback if you’re unsure where to begin. Find out what type of content they would like to see in the future and publish it on your website.

Surveys show that blogs are the 5th most trusted source of information online. So if you’re looking to keep on-site visitors engaged and turn them into customers, a top-notch content marketing strategy is the way to go.

Speaking of user engagement, let’s talk about social media and your website. Social platforms like Twitter, Tik Tok, YouTube, and Instagram are more popular than ever before. Research shows that over 4.5 billion people use these platforms, and that number is growing.

There are a few smart ways to tie your social media and website together.

From your site, include social share buttons on your blog posts and landing pages. You want to make it as easy as possible for people to share your work with their friends, family, and peers. You may also want to consider the benefits of adding a social wall plugin to your site.

A social wall will allow site visitors to see what’s happening on your social media in real-time. This strategy is an excellent way to convince first-time visitors to follow your social channels and engage with your brand. You can show your wall as a small feed on the sidebar of your website or on a standalone page. For example:

WP Beginner social wall

On the flip side, you should share all of the helpful content you’re writing across your social media accounts. When it comes to visual content, turn to platforms like YouTube and Instagram, which are based on visual media. It’s also worth asking your audience to share their thoughts. I like to pose industry-specific questions and then read and respond to the responses throughout the day.

I also suggest you incentivize users to go to your WordPress site from your social media. You can do this by announcing limited-time promotions or events that require users to sign up on-site. If you’re persistent, you will get more sales from this strategy. We found that 59% of people turn to social media sites when they want to buy something online but need a little inspiration first.

Ask for email signups

Another element that can help you create a website that converts is email marketing. When a user completes your signup form and joins your list, they are showing interest in your product or service. The thing is, 96% of people who make it to your website are not quite ready to make a purchase.

Email gives you a chance to build rapport with new visitors and show them why your product and brand are superior to the competition. You can send newsletters featuring your top posts, personalized discounts on future orders, questionnaires, and more.

These engagement opportunities will help you learn about your customers and build robust buyer personas, which makes connecting with your audience across all platforms easier.

The key to growing your lead list is actively asking customers to subscribe. For instance, you could use an opt-in pop-up to ask users to join your list before they leave your site. You can also create promotional pop-ups where visitors can get an exclusive discount or gift with their purchase. These incentives are an excellent way to get visitors to become subscribers and, eventually, customers.

Use multi-channel customer support

Did you know that 63% of online shoppers say they are more willing to return to a website if it features live chat? This startling statistic shows why investing in a strong, multi-channel customer support system is crucial.

If someone has a question on our site, they can talk to a live agent or our self-help portal. Our social media team is always available to help users with industry-specific problems. If users prefer to drop us a line through email, they can do that too.

Example of live chat bubble

I believe that giving consumers these options means we have a style of customer support for everyone. Including these additional options means we are more likely to connect with visitors who would otherwise have forgotten about our brand without a second thought.

The best way to maximize conversions through your customer service channel is to anticipate what kind of problems or questions might arise for your visitors. If your team is ready to tackle these issues and guide users down the right path, many will decide to buy a product from your website.

Final thoughts

There you have it! The following core elements will help you improve website conversions on your site and build a stronger brand. It’s worth mentioning that significant changes do not occur overnight. You have to work hard and track the progress of your changes. With plenty of time, energy, and patience, you, too, can create a perfect website that converts.

For more on this topic, check out our articles on converting leads into paying clients and making a killer home page that converts.


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wpadmin August 4, 2022 0 Comments

Introducing our International Women’s Day winners

To celebrate women everywhere on International Women’s Day, we gave 20 female entrepreneurs a free domain, hosting, and tools to build their websites as part of our Powered by Namecheap program.

We wanted to feature some of our fabulous winners in more detail, so we reached out to see who would like to tell us more. Presenting: Memorable Meals, Foodathlon, and The CanSurvivor’s Network. We especially loved these businesses, what they stood for, and what they do on a daily basis.

Here, the owners share, in their own words, what makes their business so special to inspire other female entrepreneurs out there to attempt a business close to their hearts.

Memorable Meals

Memorable Meals was started by Mem Davis. Mem is predominantly a writer and editor, but is a university-qualified naturopath, nutritionist, and massage therapist. During the lockdowns of the COVID-19 pandemic, she realized her varied skillset could be combined in the form of a new business idea.

Memorable Meals offers a chance for friends to come together around the preparation and sharing of a meal. It was borne out of the lockdowns that came about due to COVID-19. ‘I really missed socializing and sharing meals with others. I also noticed that most health regulations were focused on external protections rather than internal ones. As a nutritionist, I know that diet is one of the best ways to boost your health and immune system… so, why not assist people with that through an enjoyable learning experience?’

A culmination of skills

While Memorable Meals is a fledgling start-up, it is not Mem’s primary occupation — yet. ‘I love each of my roles for different reasons, and Memorable Meals is an enjoyable way to bring some of those skills together.’ Creating something positive and new out of her existing skills is, rightly, something Mem is proud of in her business.

Even before Memorable Meals, she had a unique and diverse journey. ‘I went from being a naturopath and store manager to being a writer and editor. Somewhere along the way I trained as a doula and got an extra qualification in marketing and communications. None of these roles exclude the others — they all come with skills that can be appropriated for a different purpose. Yes, it’s scary, but you learn to be flexible.’

Getting over that ‘out of place’ feeling

Starting something new isn’t easy for anyone, and it was no different for Mem. ‘Every single time I start something new I feel out of place. I think it’s natural to be unsure of yourself — the trick was to do it anyway!’

As with all entrepreneurs, we were curious as to the advice she would give others who are planning on doing the same. She replied: ‘Do something you love – not just for the sake of doing it. You’re going to spend a lot of time working on your business, so make sure it’s something that serves you and others.’

What her new website means

As a winner of our competition, Memorable Meals got an online presence. Mem finds this new visibility crucial to her business, especially because of the good SEO. ‘A website is also the most efficient way for me to book classes and create a customer database, as well as share all the exciting events and happy testimonials.’

The business in a line…

For Mem, Memorable Meals in a line is ‘… a social experience that combines good food and cheer!’ — and we couldn’t agree more.

Foodathlon

Also successful in multiple disciplines is Georgia Demertzi. She was originally a nurse, but after relocating from Greece to the Netherlands, it was difficult to pursue nursing. ‘I’m a foodie by nature,’ she says, ‘and I started writing down my family recipes ever since I was a child.’

After being diagnosed as gluten intolerant in 2018, but growing up with Greek food and cooking, things had to change. She set up Foodathlon when she had some spare time during the COVID-19 pandemic, to share her family’s Mediterranean recipes and stories — often with a twist. ‘My family’s recipes are the traditional ones, and mine are usually twisted to be gluten-free and naturally sweetened. Twisting my favorite recipes allowed me to enjoy them once again. I created Foodathlon to share my recipes with the world – to show that even after allergies and intolerances, we can keep eating healthy and very tasty food.’

What her new website means

Social media platforms can be a blessing when it comes to the reach of small businesses, and Georgia uses them too, however, they also have their limitations. A personal homepage means I can keep my website independent from social media platforms. I can connect with as many platforms as I want, without the fear of my content being removed or banned. I can have my own portfolio, set up an e-shop, host advertising, podcasts, and much more.’

Existing solely on Social Media means you are never really in control of your accounts, so many entrepreneurs do feel this way. There are also levels of customization Georgia enjoys. I can display the content the way I like, using my favorite colors, fonts, styles, and display options. I don’t rely on external platforms and their algorithms and updates.’

Growing Foodathlon

With any business, an important element is being able to look to the future and set realistic goals. As well as steering the business towards profitability, Georgia wants to write a cookbook of all her favorite recipes. She adds: ‘I also like educating people about the health benefits of Mediterranean food and diet. Creating recipes for brands and magazines and photographing them is also something that I’m very interested in.’

The CanSurvivor’s Network

The CanSurvivor’s Network (TCSN) was set up by Kelsey K. Smith after her own battle with cancer. It is a limited liability corporation based out of Detroit, Michigan, that offers e-commerce consulting services to small and medium-sized businesses in the cancer community and beyond. TCSN utilizes a blog and podcasts (among other things) to share stories. ‘Writing is a deep passion of mine, so anytime a potential client needs a website written, I gladly oblige! My own blog is perfect for showing others my capabilities, while the podcast is an excellent marketing tool for showcasing clients and affiliates. Bringing concepts and ideas to life shows others they can do it, too!’

More than just the chance to share stories and support, TCSN is a network of organizations and initiatives that offer products, services, or educational tools that are created by cancer patients or survivors.

Where it began

TCSN started as a video blog. ‘I was 29 at the time of diagnosis, living across the country from my hometown, so the initial goal of TCSN was to give loved ones from far a real, raw perspective on going through a stage two breast cancer diagnosis and treatment,’ Kelsey says. As she did so, she found others facing similar difficulties. It became clear my story was not unique. What was missing was a cohesive network of vetted initiatives started by individuals in various stages of cancer and treatment. With my background in sales and marketing, it has become my life’s work to close these gaps while showing the world that a harrowing diagnosis can be turned into something purposeful.’

What her new website means

As well as the blog and media platforms, TCSN offers organizational development services in the e-commerce space, including consulting, web design, logo, and brand management. The website helps provide a hub for all the elements of TCSN, as well as somewhere to direct potential clients to. ‘Having Namecheap in my corner allows TCSN to employ a lean-startup methodology when onboarding clients. Marketing is notoriously expensive, and so are medical expenses; therefore, we have to save as much as possible in case an unexpected surgery or economic downturn is lurking around the corner. It is critical to provide a tangible website to attract clients and keep others updated through the blog.’

To all our (Em)powered by Namecheap winners…

Congratulations to these three winners, and all the other 20 who are currently building, or improving their websites thanks to Powered by Namecheap. We love to see our products and services being put to great use and having a positive impact on both their owners and communities at large.




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wpadmin August 1, 2022 0 Comments