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October 2023 - SEO TOP AGENCY

How Web 3.0 benefits small businesses

While we already discussed the applications of Web 3.0 in web design and through the lens of the metaverse, we haven’t touched upon how small businesses can get a piece of the decentralized pie. 

In this article, we will simplify the complex facets of Web 3.0, revealing how its principles reach far beyond just large enterprises and corporations. From data ownership to enhanced security and tailored customer experiences, we’ll spotlight ways businesses can harness Web 3.0 to their advantage, ensuring they remain competitive in an evolving digital landscape.

What is Web 3.0?

Web 3.0 (Web 3) is a concept based around the third generation of the World Wide Web, allowing most Internet users to be connected via a decentralized network and have full access to their own data. 

In addition, Web 3.0 will also incorporate new technologies such as the blockchain and token-based economics, revolutionizing how people build websites and make payments online, and accelerating the usage of cryptocurrency. 

However, Web 3.0 does not have a standardized definition, so a wide range of technologies can fall within its scope. For example, the rise in artificial intelligence (AI) and machine learning (ML) will play a huge role in the next generation of the web. 

blocks representing web 1.0 and 2.0

Why not Web 1.0 or 2.0?

Previous inceptions of the web (Web 1.0 and 2.0) introduced dynamic and diverse content, resulting in the emergence of social media platforms and other innovative multimedia products. However, the centralized nature of Web 2.0 resulted in large tech organizations having too much control over web user’s data. 

Web 3.0, on the other hand, will give users the power to choose who their data is shared with, thanks to cookies, and offers more opportunities to create content and manage it accordingly. These changes will result in a more open, less-censored Internet experience, with AI making web applications more secure. 

Web 3.0 advantages include:

  • More relevant search results
  • The ability to check whether news or reviews are legitimate or fake
  • More accurate checks to determine if a user is a human or a robot
  • An increase in private-conscious, decentralized platforms 
  • Better web security to prevent cybercrime 
  • More secure payment options 

Web 3.0 applications for small businesses

In this section, we’ll focus on what Web 3.0 means for small businesses and how you can use it to create actionable plans that will boost your revenue, increase brand awareness, and even help automate parts of your enterprise.   

First-party data

The biggest difference Web 3.0 makes to a small business is the ability to collect first-party data, providing valuable insights into target audiences and user behaviors. Gaining a more comprehensive understanding of customer behaviors can be vital in nurturing business growth. These valuable insights can help businesses serve their current client base better, attract new customers with targeted marketing, and provide a great user experience. 

Blockchain technology

The blockchain is a decentralized, distributed, and public digital ledger used to record transactions across a large number of computers while ensuring any records cannot be altered. 

This provides a higher level of security and transparency and provides a foundation for cryptocurrency payments, which are now favored by many online users when making a transaction. 

Offering customers the option to make cryptocurrency payments helps future-proof online businesses and ensure they are ready for sudden shifts in purchasing habits. 

However, there are plenty of issues that need to be resolved before everyone can enjoy the fruits of a decentralized web. 

Thought leadership

With more platforms and tools to help create quality content and maintain control over it, small businesses can establish themselves as thought leaders within their field, reaching out to new audiences and establishing partnerships with like-minded organizations. 

By sharing expert knowledge and providing helpful advice, online content produced by businesses can gain far more traction thanks to Web 3.0. 

Although many small businesses don’t view themselves as ‘voices’ per se, you can still become an authority precisely by tracking and sharing your progress with adopting Web 3.0. 

And with the rising importance of backlinks in Google’s ranking algorithm, this is a great opportunity to become an authoritative source on a niche topic. Share your experiences, blunders, and impressions with Web 3.0, setting your business apart from the competition. 

Expansion to different geographical locations

As a completely global and decentralized ecosystem, Web 3.0 would give businesses, large and small, the opportunity to reach new markets, regardless of their geographical location. For example, an organization could look to launch a new arm of their business in a completely new country without having any physical office or infrastructure there. 

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML will play a key role in the growth of businesses over the next decade, helping to improve operational efficiency, streamline and automate processes, gain better customer insights, and much more. 

Even the smallest business can benefit from this new technology, helping them to quickly analyze large data sets to identify patterns and make accurate predictions that can effectively drive the organization forward. 

AI and ML will take the guesswork out of business decision-making, evaluating historical trends and user behaviors while considering market changes and competitor activities.  

Hedgehog celebrating great customer reviews

Personalized customer service and marketing

The insights provided by AI and predictive analytics can also be utilized for more personalized customer service and marketing campaigns. Customers can be organized into specific groups in a process referred to as segmentation. 

Each segment relates to a certain type of customer, for example, lapsed customers or regular clients. 

This allows targeted campaigns to be created, allowing different narratives and content to be issued across a range of channels that directly speak to this type of customer. 

Segments can be created based on a customer’s purchasing history, geographical location, interest, and more, with customized approaches developed to help increase revenue and boost customer loyalty. 

Customer experience

Improved analytics, targeted content, and more attentive customer services are some of the many benefits of Web 3.0, combining to create a greater customer experience. 

Technology such as chatbots can ensure customers can get instant answers to their queries, but there is no limit to how businesses can use Web 3.0 advancements to increase customer satisfaction. 

If you’re having trouble grasping the value of Web 3.0 on a small scale, let’s go even smaller and use Uber drivers as an example. 

A driver can, for instance, initiate feedback requests with a smart contract. Upon receiving a low rating, they can prompt the customer to submit a response in a private environment. 

Likewise, this lets them gamify the experience, keep cleaning records for customers to see, and even offer limited-edition NFT to the most loyal riders. And that’s just the tip of the iceberg regarding Web 3.0 applications for your small business. As long as it involves creativity and security, blockchain has a place there. 

Are you ready to incorporate Web 3.0 technology?

Web 3.0 involves integrating a wide range of technologies in a decentralized way to provide more control, transparency, and security for anyone using the Internet. For small businesses, this presents an amazing opportunity to gain a competitive edge and ensure future growth. 

By integrating AI, cryptocurrency payments, and fortifying data with advanced cybersecurity systems, businesses become a more attractive proposition for new customers while also improving their overall service for existing clients. 

And this is just the beginning, as technology continues to evolve and more and more of it builds on the blockchain and other Web 3.0 features. Getting started with this technology now will help you strengthen your business as we head into 2024 and beyond.


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wpadmin October 26, 2023 0 Comments

Seeing dollar signs: Sam Altman’s Worldcoin

Look at your screen. Try not to blink. Stay as still as you can. Continue looking straight ahead for a second or two. You’ve just proven you’re a human to Worldcoin’s biometric scanners.

But are you a part of an effective financial system?

Founded in 2019 by ChatGPT’s Sam Altman, Worldcoin aims to advance online identification using biometric data and blockchain technology. It’s offering a better means of authentic verification in the form of what Altman calls World IDs, solving personal, credential, and potentially life-threatening problems online.

The main issue here? The Internet, as a system, is flawed. 

We’re not just talking about bad connections or poorly designed sites. We’re also talking about bots, scammers, fraud, data selling, untrustworthy terms, and sketchy privacy policies. And threats online are only growing stronger, especially when it comes to AI.

As an Undercover Geek, I’d like to think the biggest online threat is me — info, as you know, is my weapon. So, let’s break down what Worldcoin is, its ‘revolutionary’ approach to identification, and in doing so, help us both stay ahead of a future in technology. 

Worldcoin

What do you think of when you see the term Worldcoin? Another flash-in-the-pan cryptocurrency? 

You shouldn’t. 

Worldcoin’s more than just a currency. It aims to topple the colonial Internet, increasing empowerment and equality of opportunity through a decentralized, cryptographic identification method called zero-knowledge proofs

What does that mean exactly? Well, I’m a tech geek, not a wordsmith, but I’m guessing it isn’t poetry.

Zero, as in none; knowledge, as in knowing; and proofs, as in evidence. Worldcoin wants a way to prove identity without any knowledge of the user.

Altman plans to achieve this by placing Orbs in 35 cities around the world, devices that scan the populations’ irises to obtain unique biometric data. Yep, it seems a tad far-fetched. But when you consider how hard it will be to forge an eye scan, the company’s vision becomes clearer.

Worldcoin wants to improve the globe’s financial systems by making the Internet safer, more authentic, and more inclusive for everyone — particularly those living on the breadline. Instead of easily sellable login details or high-barrier credit systems, all that you’ll need to verify your identity and access Worldcoin’s financial system is a biometric scan.

To understand why Worldcoin thinks it’s worth the sci-fi aesthetic, though (seriously, look at the orbs), we need to break down blockchain technology first. 

floating blocks

Blockchain… coin

Despite popular belief, you can’t simply place a word in front of the term ‘coin’ and make it a valuable cryptocurrency. But what you can do is harness the power of blockchain to ensure a hyper-trusted, truly authenticated financial and identity system. 

Let me explain. 

Remember me using the term decentralized? Well, imagine a notebook, one that’s publicly available for the whole world to see. No single person owns this notebook. It is, in effect, the property of everyone alive. Because nobody owns it, nobody can manipulate it. And if someone tried, everyone would see. 

This is the premise of blockchain. It’s a decentralized digital ledger that records transactions, financial or otherwise, across a shared and open network. This creates a transparent, peer-to-peer verified public system, which is a big bonus for identity privacy. The infrastructure holds so much potential that hundreds of well-known businesses are harnessing it today.

Visa uses blockchain technology, Amazon does, and even Walmart’s adopted it.

Question is…

How does this relate to Worldcoin? 

In order to create a truly trusted online identification system, authentic data is vital. The biometric scanners provide these. And when it comes to data verification, processing, and storage, this is where blockchain comes into play. 

As Finxter writes, ‘‘Worldcoin uses “zero-knowledge proofs” so that your personal identity data is never sent to a central server once verified.’’

If Worldcoin’s mission is to ‘‘Increase individual empowerment and equality of opportunity on a global scale,’’ then a decrease in centralized control is essential — you can’t have one making rules for all and expect everyone to win (cough, banks, cough, governments). 

So, less bots, more trust, less central power, more transparency. Sure, it would certainly be harder for me to be sneaky online, but for you, it’s an undoubtedly positive string of improvements. 

A question remains — how deep does Worldcoin’s directive go? And what of the financial aspect when it comes to decentralization? 

biometric orb

More than just a better Internet 

8.5% of the world’s population lives in extreme poverty. That’s 682 million people. 1.85 billion people, 26% of the global population, lived on under $3.65 a day in 2022.

Poverty is a problem. In essence, it’s a financial problem. And with Worldcoin’s approach to online access and financial control, a solution to poverty-centered issues is real. 

You may have heard the term Universal Basic Income (UBI). It’s the idea that eligible citizens are supplied with a regular, unconditional sum of money, regardless of their employment status, income, or wealth. 

This is part of Altman’s desire to increase accessibility so more people can benefit from a Universal Basic Income. In an interview with Lex Fridman, Altman states, ‘‘I am a big believer in lift up the floor and don’t worry about the ceiling.’’ In other words, he wants standards to rise without worry of limitation.

So, Altman’s just a generous guy with a tonne of money who wants to give it away… right? 

Well, Worldcoin wants to distribute 10 billion WLD tokens over 15 years with a relatively low tax to those who sign up. It’s giving members who might struggle through financial systems, built on bureaucracy and marginalizing eligibility, a chance at having money. 

Hold on, is Worldcoin distributing the wealth at a rate it wants to, with a tax on users it sets? To throw the word decentralized at you once more — using a single entity currency through the  Worldcoin app, and with one company’s technology, isn’t a decentralized approach. 

One company holding the cards is centralized.

So, while ‘‘Worldcoin aims to provide universal access to the global economy no matter your country or background,’’ you wouldn’t be blamed for thinking… isn’t Worldcoin’s accessible identification just an easy way to sign up the poor?

Scans or scams?

I wouldn’t be much of an intel source if I didn’t give you the dirt. And Worldcoin’s got a few frowning onlookers. It’s seen national bans, a company hack, fears of third-party sell-offs, and, counter-intuitively, a predicted reduction in social freedom. 

Imagine being banned by a nation — like the whole of Kenya, for example. Kenya’s government was the first to act in banning Worldcoin’s scanners and went as far as to launch a full-scale investigation into the company. 

Mainly, issues around data procurement and preservation ethics are under attack. And not just by Kenya. French data protection regulator CNI has also launched an investigation. According to the group, ‘‘The legality of this [data] collection seems questionable, as do the conditions for preservation of biometric data.” 

And with a major company hack occurring already, you can see why. 

TechCrunch reports that password-stealing malware has been installed on the devices of multiple Worldcoin operators, those hired to administrate sign-ups. These sneaky operators would then keep the data themselves. 

This is called irony. Worldcoin isn’t reducing data theft here — it’s creating new environments through which it can happen, and with data far more powerful than a password. 

Naturally, the world is worried about third-party sell-offs as a result. With 2.2 million signing up already, and Worldcoin’s move to allow companies and governments to use the data… well, the social freedom point doesn’t need an explanation. 

The people have spoken

With privacy and data handling concerns coupled with questions about the financial motivations of Worldcoin, it’s easy to see why many are voicing their fears. 

A Reddit thread beginning with ‘‘Worldcoin is a dystopian nightmare’’ details ‘ponzinomics’, a reference to Ponzi schemes, in which returns are paid to earlier investors using the capital of newer investors, rather than generating legitimate profits. The post also speaks of the now 25% that Worldcoin and investors keep of all tokens distributed, as well as being skeptical about biometric data handling.

Joining the disbelievers, a Twitter user voiced his concerns over a statement made on Worldcoin’s discretion:

The list goes on, and you should see for yourself. But if you want the short answer… people are worried. 

Blurred vision

Worldcoin might have a strong valuation and be a great avenue for social change, but that doesn’t mean it knows where it’s going. Less bias in finance, a more transparent Internet, and a UBI-type arrangement are possible and appealing. But with so much in the way of controversy, with countries banning and investigating Worldcoin, and with the social sphere igniting with doubt, the company has a few obstacles to overcome before it does good, for good. 

Concerned about your data? I don’t blame you. Follow this guide for details on removing your public info from the web. 




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wpadmin October 24, 2023 0 Comments

How to run small business events

The role of events in the business world has grown exponentially over the years.

In fact, research shows that a staggering 80.4% of organizers view events as the primary avenue for reaching their business objectives. 

However, the success of an event doesn’t happen by chance. It requires meticulous planning, from understanding your audience and setting clear objectives to choosing the right platform and executing the logistics flawlessly. The stakes are high, but so are the rewards.

This article will highlight proven tips for planning a successful event for your small business. It will also give examples of free and paid event planning platforms for your next event. 

How to plan a small business event

Planning an event for your small business can be a rewarding yet challenging endeavor. Whether it’s a product launch, a networking session, or a customer appreciation day, a well-executed event can elevate your brand and foster stronger relationships. Here’s a step-by-step guide to ensure your event is a success.

1. Define your goal

Every event should have a clear purpose. Are you aiming to introduce a new product, celebrate a milestone, or perhaps educate your audience? You can better tailor the event’s content and activities to meet that goal by pinpointing the objective.

2. Set a budget

Financial planning is crucial. List out all potential expenses, from venue rental to promotional materials. Allocate funds wisely, prioritize essential costs, and always set aside a contingency amount for unforeseen expenses. After all, data shows that the event industry has been in a recovery state since 2021, further reinforcing the importance of monetary efficiency. 

Hedgehog researching venues and reviewing calendar

3. Choose a date and venue

Select a date that avoids major holidays or industry events. When choosing a venue, consider accessibility, capacity, and the facilities offered. Online platforms can be a cost-effective alternative for businesses on a tight budget or those targeting a global audience.

4. Plan the content

Outline the event’s schedule. If you’re hosting speakers, coordinate with them on topics and timings. Ensure you have the necessary materials and facilitators for workshops or interactive sessions.

5. Pick the right events platform

The platform you choose can determine how effectively you can market the event and enhance your attendees’ experience. Some of the most effective strategies to promote your event include working with sponsors, sending targeted email campaigns, running referral programs, and hosting events virtually.

Consider factors like user-friendliness, cost, and features offered. Platforms like Eventbrite are great for ticketing, while Zoom or Hopin might be better for virtual events. Research and choose one that aligns with your needs. 

6. Promote the event

Effective promotion can make or break your event. Ideally, you should harness your business’s social media channels, email newsletters, blogs in your niche, and even local media. A successful promotion should utilize content to the fullest, regardless of the channel. Likewise, early bird promotions or special offers can also boost registrations.

7. Coordinate logistics

This involves the nitty-gritty. If you’re hosting a physical event, consider aspects like parking, equipment setup, and catering. For virtual events, ensure your technology is reliable, and consider doing a test run to iron out any glitches. 

8. Follow up

A post-event follow-up is a gesture that goes a long way. Send out thank-you emails, share event highlights, or even offer exclusive deals to attendees. This fosters goodwill, strengthens your business’s relationship with its audience, and gives you a chance to get some valuable feedback.

logos of different event platforms

Choosing the right platform to host and promote your event is a critical decision. Here are some of the top choices, with each having its own unique features and purpose: 

Facebook events

With Facebook Events, you can create, manage, and promote your events to a vast audience, given Facebook’s extensive user base. Whether your event is public or private, you’ll have the tools to share updates, post photos, and engage with attendees. 

Since many people are already on Facebook daily, it’s a convenient and familiar platform for both you and your potential attendees.

Type: Free

Eventbrite

Eventbrite offers a platform tailored for various events, from intimate workshops to grand concerts. You’ll find tools for ticketing, registration, and promotion.

Plus, its seamless integration with other marketing tools and social platforms means you can easily get the word out about your event. Its intuitive interface ensures that even if you’re new to event planning, you’ll find it easy to use.

Type: Free, but they take a cut of ticket prices

Meetup.com

If you’re looking to organize gatherings around shared interests or causes, Meetup is for you. It’s perfect for setting up recurring events or community meetups. 

You can create groups based on specific interests, and members get notified of upcoming events. It’s an excellent way for you to build a dedicated community and ensure consistent attendance.

Type: The required paid subscription lets you run up to 3 unrelated meetups, and you can collect dues, donations, and pledges through PayPal.

Cvent

Cvent is a powerhouse in the event management world. Beyond just ticketing, it offers venue sourcing, mobile event apps, and on-site check-in solutions. It’s best suited for large-scale, professional events where comprehensive management tools are essential.

Type: Paid

Zoom

Originally a video conferencing tool, Zoom’s widespread adoption during the remote work era has made it a popular choice for virtual events. While the free version offers basic features, paid plans provide extended meeting durations and additional tools suitable for larger events.

Type: Free basic plan; paid plans for more features.

reviewing analytics of event

Factors to consider when choosing a platform

Here are some key factors to consider when making your choice:

  • Event type. What kind of event are you hosting? Is it a one-time seminar, a recurring workshop, or perhaps a monthly meetup? Different platforms cater to different event formats, so picking one that aligns with your event’s nature is crucial.
  • Audience. Think about who you’re targeting. Where does your desired audience spend most of their time online? Some platforms might be popular among certain age groups or demographics, making them more suitable for reaching your specific audience.
  • Budget. How much are you willing or able to spend? Some platforms offer free options but may charge for additional features or for hosting paid events. Understanding the cost structure and ensuring it fits within your budget is essential.
  • Discoverability. How easy is it for potential attendees to find your event? Some platforms have built-in audiences and offer better visibility, especially for niche events. If discoverability is a priority, choose a platform known for its search and recommendation features.
  • Features. Consider the tools and functionalities you need. Do you require a ticketing system, RSVP management, analytics, or integration with other software? Ensure your chosen platform offers the features crucial for your event’s success.

Maximizing discoverability on event platforms

Getting your event noticed is key. Here’s how to boost its visibility:

  • SEO for events. Use relevant keywords in your event title and description. This makes it easier for people to find your event when they search online.
  • Social media. Share your event on platforms like Facebook, Twitter, and Instagram. Encourage others to share it, or think about hiring an influencer.
  • Email marketing. Send out invites to your mailing list. A reminder email closer to the date can also boost attendance.
  • Collaborate. Team up with other businesses or influencers. They can help promote your event to their audience.

Get ready for your first event!

Organizing an event for your small business is a valuable opportunity. It’s more than just a gathering; it’s a chance to strengthen your brand’s relationship with its audience. With the right tools and planning, you can create memorable experiences that benefit both your attendees and your business. So dive in with dedication, and let every event be a step forward for your business.


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wpadmin October 18, 2023 0 Comments