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November 2023 - SEO TOP AGENCY

Cybersecurity basics: securing your digital store

When it comes to protecting your small business, a two-pronged strategy revolving around data backups and encryption can be a real lifesaver. In this age of evolving cyber threats, these often-underestimated practices offer more than just peace of mind; they are instrumental in safeguarding your digital assets. But that’s just the tip of the iceberg.

Understanding the cyber threat landscape

While the digital landscape offers countless opportunities for small businesses, it is not without its risks. The increasing frequency and sophistication of cyberattacks mean small businesses must be proactive in fortifying their digital assets against malicious actors. 

Cyber attacks can range from phishing schemes to steal sensitive customer data to ransomware attacks that can shut down your entire operation. Understanding the types of threats you face is the first step in building a solid defense. 

Let’s take a look at some of the ways malicious actors can attack your business:

  • Ransomware invasions
  • Phishing emails and websites
  • Man-in-the-middle (MitM) attacks
  • Distributed Denial-of-Service (DDoS) attacks
  • Malware and spyware

Understanding these threats underscores the need for the following cybersecurity measures in your digital storefront. But knowing the risks is only half the battle. Let’s examine why you need backups and data encryption.

A laptop and folders protected by a lock

Why backups and encryption are key

The lifeblood of any business in today’s landscape is data. From client contracts to financial spreadsheets, the loss or unauthorized access of this information could lead to a complete operational meltdown.

Backups ensure that you have a safety net to fall back upon, and encryption ensures that even if your data falls into the wrong hands, it’s rendered useless.

The multilayered approach to backups

In the grand chessboard of cybersecurity, backups serve as your pawns — humble yet crucial, often saving the day when other defenses falter. But just as pawns can move in multiple ways, so too can your backup strategies.

Whether you’re a sole proprietor or a small business owner, your data is your most valuable asset. Here, we’ll dissect three popular backup approaches to help you tailor a strategy that aligns with your unique needs.

On-premise backups: the local heroes

On-premises backups are essentially the “homebodies” of data safety. Stored within your local network on dedicated servers or on high-capacity drives, this method offers the benefit of speed. When you’re facing a data loss incident, time is of the essence. 

With on-premises backups, quick and easy recovery is just a few clicks away. Moreover, this setup provides you total control over your data, a perk for businesses that handle highly sensitive information.

logos of cloud-based backup systems

Cloud-based backups: your off-site guardians

Imagine having a secure vault that’s not even in your office. That’s cloud-based backups for you. By storing your data off-site on servers located potentially anywhere in the world, you’re adding an extra layer of protection. 

Even if a local disaster like fire or theft compromises your physical assets, your data remains untouchable. Major services like Google Drive, Dropbox, and Microsoft OneDrive offer scalable solutions with varying levels of storage and security features, making them versatile for different business needs.

Hybrid backups: the best of both galaxies

Why settle for one when you can have both? A hybrid backup strategy blends the localized convenience of on-premises storage with the robust, off-site security of cloud backups. 

This multi-layered system creates redundancy, ensuring your data remains accessible and secure, regardless of what the universe throws at you. A sudden server crash won’t spell doom if you’ve got a cloud backup, and internet downtime won’t be a hurdle if you’ve got local backups to fall back on.

Crafting your backup solution

Whether you lean toward on-premises, soar in the cloud, or opt for a blend with a hybrid system, understanding these different approaches is pivotal. Your data is the DNA of your business. Lose it, and you lose a part of your business’s identity. 

By choosing the right backup system, you’re not just ticking off a box in a compliance form; you’re fortifying your digital castle, ensuring it stands tall and resilient in the face of cyber sieges. 

When you’re designing your backup strategy, think about everything that your business encompasses—from server architecture and backend data all the way to things like social media advertising channels, contact lists, and more. No two backup solutions are the same, and yours must be tailor-made for your particular business–it’s the only way to maintain both security and ease of use at the same time. 

Now that we’ve covered the diverse roads you can take with your backup strategy, let’s turn our attention to its equally important counterpart: data encryption. After all, what good is a backup if the data it holds isn’t encrypted and secure?

Turning a key in a padlock

The ins and outs of data encryption

Data encryption is a critical component of cybersecurity, transforming readable data into a coded form that can only be accessed by those with the proper decryption key. Understanding the different types of encryption is essential for determining the most suitable option for various applications. Let’s explore each one in detail.

Symmetric encryption

Symmetric encryption relies on a single key for both the encryption and decryption processes. This method is generally faster and consumes fewer system resources than other encryption types. However, its main drawback is that the same key is used for both functions. Therefore, if the key is compromised, the security of the encrypted data is also compromised.

Asymmetric encryption

Asymmetric encryption uses two different keys: one for encryption and another for decryption. This means that even if someone gains unauthorized access to one key, the data remains secure because the second key is still required for decryption. While this method offers an additional layer of security, it is usually slower and demands more computational power.

End-to-End (E2E) encryption

End-to-end encryption ensures that data is encrypted at the sender’s end and is decrypted only by the intended recipient. This adds another layer of security because, during the transmission process, not even the service providers handling the data can access it. This method is often used for secure communications and transferring sensitive files.

Making an informed encryption choice

The choice between symmetric, asymmetric, and end-to-end encryption depends on various factors such as the speed, resource availability, and the level of security required. Each encryption method has its advantages and disadvantages, but all serve the same purpose: to secure data against unauthorized access.

Updating encryption algorithms and backup protocols

In the fast-paced world of cybersecurity, standing still is not an option. Keeping your encryption algorithms and backup protocols up to date is crucial for maintaining a secure digital environment. 

  • Update encryption algorithms. Older algorithms can have vulnerabilities that put your data at risk. Make it a point to adopt new algorithms as they become available, closing any potential security gaps.
  • Reassess backup strategies. Your data needs and vulnerabilities evolve, and so should your backup strategies. Regularly review and test the types of backups you’re using and the frequency with which they’re created and tested. Ideally, you should keep all backup-related data in a single integrated dashboard so you won’t have to fiddle with a dozen types of software and risk missing something. 
  • Conduct regular audits. Periodic audits help pinpoint weaknesses and ensure compliance with specific regulations (think GDPR or HIPAA). An audit can give you actionable insights and catch issues before they become full-blown problems. 

Cybersecurity is an ongoing commitment. Regularly updating your encryption algorithms and backup protocols keeps you ahead of emerging threats. In cybersecurity, proactive beats reactive every time.

Keep your business safe

While the broader scope of cybersecurity can be overwhelming, concentrating on backups and data encryption can offer a significant security boost for small business owners and freelancers.

It’s not just about guarding against disasters; it’s about fostering a secure environment where your business can thrive without constant worry. After all, prevention is indeed better than cure, especially when the antidote is as straightforward as backup and encryption.

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wpadmin November 29, 2023 0 Comments

Why you need .CO or .CLUB for your next online project

With over 1.5 billion websites in existence, it’s hard to stand out in this crowded, digital universe. When choosing a domain, it’s easy to be drawn to the ever-popular .com, but you may find the one you want has already been snapped up.

Why not think outside the box? 

Let’s look at how a .co or .club domain might be the perfect fit for your next online project. 

Hedgehog uses .co domain

The entrepreneur-friendly .CO

Although the .co domain is a country code top-level domain (ccTLD) assigned to Colombia, anyone can claim one these days, making it a popular alternative to .com.

It’s often used by startups and entrepreneurs, as “co” is associated with company, corporate, or commercial, and being short, has a fresh and modern appeal.

Tech startups, in particular, love the domain, and in recent years, it’s become synonymous with blockchain technology and crypto sites, such as stacks.co, a Bitcoin layer that enables decentralized apps. The social media giant formally known as Twitter used t.co for their URL shortening service. 

But .co isn’t just reserved for Silicon Valley. Businesses across the globe are using it. Taco Bell used the .co for wordplay — if you type ta.co in your browser bar, you’ll be redirected to the homepage.

Convinced? Register a .co domain now.

The fan-favorite .CLUB

From health clubs to nightclubs, and golf stores to after-school clubs, the .club domain is a fitting domain for a variety of online ventures. You can use yours to bring fans and like-minded individuals together, whether that’s in your small town or on a global scale. 

Retail stores like supermarkets or online discount stores can run a .club site alongside their main site to promote reward clubs for loyalty or seasonal discounts for the holidays. 

With so many applications, it’s easy to see how the .club is a great alternative to .com. 

Ready to join the .club? Register a .club domain now. 

How to choose a domain name for your project

Now you’re ready to get started, here are three handy tips on creating the perfect domain name:

  1.  Make it memorable

The first thing you’ll want to remember about your URL is that it needs to be memorable. Your first and last name, for example, is a great starting point if you’re looking to publish your portfolio or start your freelancing gig.

  1. Make it relevant

If you’re starting a maple syrup-making club in Vermont, consider using keywords like ‘maple,’ ‘syrup,’ or ‘Vermont’ in your domain name. Using relevant keywords not only supports the first step, making your domain name memorable, but it also can help with search engine optimization (SEO). By providing those relevant keywords on every page of your website, Google’s algorithms can easily match your website with people who are using those keywords in their search.

  1. Choose a domain name that’s short and easy to spell

While vermontmaplesyrupclub.com may seem like a memorable domain name, it’s long – which also means the margin for consumer error (typing in the wrong address) can be high. Find ways to make your domain name as short as possible to ensure your customers are able to find your page easily — you wouldn’t want them to stumble on a competitor’s site. 

A great way to shorten your domain name is to consider alternatives that are as unique as you, like .club or .co. These domains let customers easily identify you in search results, have more easily available URLs, and create a more memorable brand.

Go forth and register

Now, you’re equipped with everything you need to get started! Register a .co or .club for your next online project today.

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wpadmin November 27, 2023 0 Comments

Zyro Website Builder Joins Forces With Hostinger

Zyro Website Builder Joins Forces With Hostinger to Empower Your Online Journey

In a significant move to enhance and expand our web hosting services, we are excited to announce that Zyro and Hostinger are joining forces.

This means that all Zyro services and clients will be migrated to Hostinger. Don’t worry – your Zyro website will remain accessible during this migration process. Should you have any questions, our Customer Success team is ready to help at all times.

After the migration is complete, you will receive an email confirmation. That’s it – you will then be able to manage your website through Hostinger’s custom-built hPanel.

Thanks to this change, we can improve and develop our services in both the website hosting and building fields. This means even more benefits to our customers.

Scale Your Online Presence

As we blend Zyro’s user-friendly website-building capabilities with Hostinger’s robust hosting solutions, you can expect:

  • Smoother site management. Manage everything from your up to 100 websites, domains, web hosting plans, and business emails from one dashboard.
  • More innovative AI tools. Use our AI technology to build a brand new website in minutes from scratch. Generate unique and SEO-friendly content, get relevant images, or create a bespoke logo for your brand.
  • Better user experience. Access in-depth tutorials directly from the dashboard, or chat with our responsive Customer Success team any time.

Whether you’re a small business owner, a freelancer, or a creative individual, we will help you create and maintain your dream website.

AI-Powered and Mobile-Friendly Website Development

With Hostinger Website Builder, you will be able to generate a fully functional site by briefly describing your idea. Share your brand name, tell us what it does, and watch as AI creates a website or a landing page.

The best part? You can generate as many websites as you want and customize them using a drag-and-drop editor.

Hostinger AI Website Builder

With our mobile editor, you will be able to edit your website with just a smartphone – no need to look for a computer once you notice something needs to be fixed.

Top Customer Support

Get access to renowned customer support, no matter your query. With Hostinger, you can expect a response in less than three minutes, expert assistance, and multilingual support.

You can access it all via live chat – no need to submit a ticket or write an email.

Extensive Learning Resources

Get access to a wealth of educational materials, including detailed tutorials, a comprehensive knowledge base, and informative videos from Hostinger Academy.

Besides covering topics like your website maintenance and development, we also share tips on marketing and eCommerce strategies to help you reach the full potential of your online business.

What’s Next?

If you are a Zyro customer, good news – you don’t need to do anything. If we need you to take action, we will be in touch via email in advance. Your existing accounts and projects will integrate smoothly into Hostinger’s ecosystem, maintaining your digital identity while upgrading your toolkit.

For detailed guidance on this transition, please refer to this knowledge base article.

Ready to experience the next chapter of website building? Try Hostinger Website Builder today.


Matleena is a seasoned Content Writer with 5 years of content marketing experience. She has a particular interest in emerging digital marketing trends, website building, and AI. In her free time, Matleena enjoys cups of good coffee, tends to her balcony garden, and studies Japanese.

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wpadmin November 24, 2023 0 Comments