RelateReviews Launch: Get More Five Star Ratings

In today’s world, online reputation management really matters – over 90% of people use Internet reviews when deciding whether to buy something. Customer reviews have become the expected social proof that tells people whether they should or shouldn’t choose your business.

But it’s practically impossible to manually stay on top of what customers say about you online. From social media platforms to dedicated review sites like Trustpilot, there are hundreds of digital spaces where people could be giving you negative or positive feedback.

As part of Namecheap’s Relate suite, which is dedicated to empowering small businesses by giving them easy, fast, and affordable tools to help them grow, we have now launched RelateReviews.

Let’s explore the standout features that this tool offers to solve the core need of SMBs – more customers.

Reviewing URLs

Be Found

Google’s algorithms (automated rules that decide which information is picked up and delivered when people search for stuff online) are designed for a great customer experience. So your chances of ranking high in search results will depend on:

  • Quantity of reviews
  • Star rating of reviews
  • Whether or not reviews receive a response from the business
  • Review keywords
  • Citations (mentions of your business data like the contact number)

As much as 66% of your business showing up in local searches is linked to reputation management. That’s a large slice of potential revenue, especially for small businesses.

The RelateReviews Pro Plan puts over 100 of the most popular review and listing platforms into one integrated Dashboard, making it easy as pie to monitor and reply to customer feedback.

Mentions of your business are tracked right across the web, from social media platforms to news articles and blog articles. This also includes citations – every mention of your company phone number will be flagged.

RelateReviews also lets you view which listing sites (like Yelp) have your accurate business details. This lets you correct your listings so you can be found more in local searches. You’ll even be able to compare your Listing Score to the industry standard.

By staying on top of mentions and replying to reviews effectively (more to follow on this topic in the ‘Build Loyalty’ section) you will increase your star ratings. That, plus having accurate business listings, will ensure Google’s algorithms place you higher up the page in searches.

Hedgehog reviewing graphs

Get Chosen

In addition to helping your search rankings, these stats show that reviews make a big difference in consumer decision making:

  • 80% of people lose trust in a business with incorrect info.
  • 91% of people trust reviews as much as personal recommendations.
  • 3.3 is the minimum star rating of a business consumers would engage with.
  • 94% of consumers say a negative review causes them to avoid a business.
  • 89% of consumers read how a business responds to reviews.

RelateReviews lets you directly respond to reviews from your Dashboard. You’ll get intelligent suggestions based on star ratings to respond fast, and can even build your own customized templates to give customers the personal touch. So even as a busy small business, you’ll always be able to stay on top of your company reviews.

Thumbs up comments

Build Loyalty

The RelateReviews reputation management software comes with Sentiment Analysis, an automated AI feature that gives you valuable insights on how customers feel about your business. You’ll be able to see what types of keywords are trending, and easily drill down into specific keywords to find out what customers are saying. This lets you find out what impresses them, and what your weak areas are so you can strengthen them.

Sentiment analysis also helps you target new audiences by identifying what they want, as well as giving you insight into what people are looking for at different times of the year. This will give you excellent marketing guidance when it comes to social media content and email campaigns.

RelateReviews also gives you performance reports that give you clarity on your online reputation trajectory, including both short-term changes and long-term trends.

Earning customer loyalty depends on engaging with people. If you thank people for their positive feedback, you’re building a relationship because they’ll feel appreciated. And this makes them keep coming back, as well as refer you to their friends.

A negative review on the other hand can be a golden opportunity to turn things around and gain trust, if you reply in the right way. To learn more, read How to Write Review Replies Like a Pro.

RelateReviews also gives you alerts for all new posts on Google Q&A. Be the first to respond as an authority on the topic, directly from your Dashboard. Answering consumer questions boosts your brand presence. It also gives you an opportunity to explain how your product or service matches what the person is looking for.

Another feature that will help you build loyalty is being able to compare your online reputation with competitors, so you can continue improving and learning to stay ahead of the curve. Choose up to three of your main competitors, and you can:

  • Compare search engine ‘Share of Voice’.
  • Track their audience engagement.
  • Identify their average review ratings and total reviews.

Additional useful features include the ability to send fast email requests for new customer reviews and easily display them on your website. By keeping your reviews fresh, people have all the social proof they need to trust your company.

Takeaway

Because small businesses don’t have the brand power or big budget to stand out from the crowd like the bigger players, it becomes super important to make sure more customers find, choose and trust you. RelateReviews takes care of this by giving you the ability to:

  • Make online reputation management easy by putting everything in one place.
  • Boost your ability to be found online in customer searches, by showing search engines you have good reviews and accurate listings.
  • Improve your star ratings with effective review replies and Google Q&A, so more people choose your business.
  • Identify what customers think about your company so you can keep leveling up.
  • Build brand trust with fresh positive feedback on your website and other platforms like Google reviews.

Why choose reputation management from Namecheap?

We’ve built a 20-year global track record of trust, for giving our customers a broad range of essential web services. From domains and hosting, to apps and cybersecurity, we have your online business. Namecheap is dedicated to giving you the tools you need without the usual roadblocks – high quality, user-friendly, and super affordable.


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wpadmin May 12, 2022 0 Comments

Making sense of WordPress themes, blocks, and plugins

Themes, blocks, plugins… Just three entries in the whole new glossary of words you’ll encounter when you start a WordPress site.

As WordPress celebrates its 19th birthday this month, it’s still the leading content management platform and runs just under half of the entire Internet. But there’s a lot to learn to get the most out of it.

However, by learning these three simple pillars of WordPress design, you can hit the ground running when you start your new WordPress site.

WordPress Themes

Before we start talking themes and plugins, it’s important to remember WordPress is open-source software, so anyone can develop a theme or plugin. This means there’s a huge variation in the quality of both.

Picking your theme should be one of the first things you do (before starting any real work on your site). This is because your theme choice will dictate the look and feel of your site, along with layout and (to an extent) functionality. If you start designing first, the chances are some elements will not function correctly when you interpolate a new theme. Also, some themes are more restrictive than others, or lack the sophistication you’ll want. So it’s worth spending some time deciding on the right one.

With thousands to choose from, it’s worth thoroughly road-testing several options before you pick. You may discover that some misbehave or have bugs when you try to customize them too much. The easiest way to avoid most of these issues is to go with bigger, more popular themes. It’s worth noting that almost all premium themes offer a free trial so you can try them out before you fork out any money.

Whatever you choose, you’ll need to check it’s responsive, which means it will respond intelligently, based on the screen size of your visitor. This is vital for ensuring search engines like your site and serve it equally to desktop and mobile / tablet users. The easy way to test if the theme is responsive is by applying / previewing it, and then adjusting the size of your web browser. If things reposition, and the functionality is still clear on mobile, you’re onto a winner.

It’s worth checking out ‘Top 10’ style shortlists too, but be careful – a lot of these are sponsored by the themes that they’re plugging, and you can waste a lot of time. To be on the safe side, see our top picks for e-commerce sites, video sites, magazine sites, and photography sites.

Basic reusable blocks

Let’s imagine you’ve picked your theme, and are ready to create your first page or post. Are there any shortcuts to help you create content? The answer is yes, and they’re called blocks!

Put most simply, blocks are reusable parts of a page (like contact forms, galleries, and even basic text modules). They can also be drag-and-drop elements that autofill based on your website database (like blog categories or ‘best sellers’ lists).

Even in its out-of-the-box form, WordPress Gutenburg subdivides pages and posts into blocks by default.

Basic Gutenberg editor

Hitting the plus on the basic Gutenburg editor reveals basic block options. You can easily input things like calendars or categories, but you can also save customized blocks of text. For example, if you like the same footer at the bottom of every blog, you simply click the three dots on the bar above the text, then click ‘Add to reusable blocks’.

how to add reusable block

You can then find this text, and re-insert it elsewhere by clicking + [to add new block] > Browse all> Reusableas shown here:

Reusable block tab

But there are more advanced ways you can use blocks that interlock with themes and other plugins…

Block-based themes

Themes like Porto theme for WordPress use blocks in a more advanced way, to achieve more sophisticated design elements – while benefitting from the same easy drag-and-drop system. Our example below was built using Porto, but there are many other similar themes that allow for the same kind of block-based web design.

Porto works fantastically for sites that require more functionality than a basic blog. It even has a specific WooCommerce integration you can add on for online stores, and heaps of interesting design blocks. Think of these as prefabricated furniture. You simply slot the elements you want (images, text, social buttons, etc) into place on the page, and then customize them.

Porto combines with WPBakery to allow for both back-end design (shown in the screenshot below), or front-end design (where you can see how things actually look as you build them). Be careful – the front-end editor requires more processing / server power and has a higher tendency to glitch out. It’s safer editing in back-end mode.

Back-end block mode

Block back-end mode

Let’s run through what we’re looking at in the image above, and why it was so easy to put together using Porto’s block design.

By clicking the ‘+’ icons, in much the same way as Gutenburg, you can select all the elements you might need (and there are many to choose from). It’s easy to clone, duplicate, and drag things around until you’re happy with your layout. The design is both responsive and very intuitive.

The first block we’ve used is a Custom Heading for the top of the page, followed by some basic site intro text in a separate block. By using separate blocks out wherever possible, you get a more aesthetic placement of text which is better for readers.

Next, to create visual variation, the page is subdivided into three columns that contain some unique selling points – this is a good way to draw attention to things. Porto makes it easy to add icons or borders with a simple edit. It’s also easy to subdivide your page in many other ways – for example, you could make ⅔ of the page as a picture, and ⅓ as text if you’re working on a magazine-style article, and then switch this up later in the page to keep things visually interesting. The possibilities are endless, and you can spend hours finessing until you’re happy.

Under the would-be article, I decided to use a spacer to separate out the page elements and then added another header introducing an auto-filled block of the site’s most popular WordPress products.

In the front-end visual edit, the page looks something like this:

Porto front-end visual edit

As you can tell, I’m not a designer but with a couple more hours of customization, some social buttons, and a sprinkle of magic, this example could look pretty decent. What I’m trying to get across is how simple the blocks make it to, well, build.

Plugins

Let’s imagine you’ve picked your theme, tinkered with your blocks, but along the way you’ve found some things you really want your site to do, but you can’t figure out how.

That’s where plugins come in. They’re essentially small additional programs your site can run that can solve almost any problem you might be having – because let’s face it, whatever it is, someone will have hit the same wall before and created a plugin to solve the problem.

From solving picture gallery issues to contact forms to the entire WooCommerce platform – they’re all solved by WordPress ’infamous plugins. Honestly, the list of functions plugins provide is so truly infinite any kind of shortlist won’t even scratch the surface. But here is a rundown of some pretty essential plugins you might want to use as a starting point.

General plugins:

The plugins listed here should help almost any site. They cover the basics, such as SEO, or contact forms that pretty much all sites need, no matter what they do.

  • Jetpack is a suite of tools that will add some pretty cool functionality to your site. It also allows you to link WordPress to mobile apps a lot more easily.
  • Yoast SEO is the industry standard for search engine optimization and will help you prime your pages for discovery.
  • Fluent forms is just one of many great options for site contact pages that allow your visitors a hassle-free way to reach out to you.
  • Smush is a fantastic way of keeping on top of large image files. It optimizes them for thumbnails and stops your site from having slow loading times – which search engines will penalize you for.
  • Mailchimp allows you to easily integrate a mailing list subscription into your site. This is a great way to start building connections with your visitors – whatever your site is doing.

Store-centric plugins:

The following plugins will make life a lot easier when used in conjunction with a basic WooCommerce store.

  • Trust pilot allows you to place a bar on your site to start generating reviews and show off the number of reviews you have without disrupting your site. This will help you gain trust among your site visitors. It’s also the only way to display the Trustpilot logo without it going against their terms of service.
  • YITH custom thank you page allows you to easily place code into your final page in the checkout process (the ‘thank you’ page). This can come in handy when you need to start tracking conversions. It also allows for greater customization of the last thing people see – which could involve up-sells, loyalty schemes, important shipping information, or whatever you want to show them.
  • ELEX Google Product Feed will save you a lot of time (compared to some plugins that purport to do the same thing but don’t) when you want Google to find your products. It’s a reliable way to easily submit your products to Google on a daily basis so you can display your items in Google Shopping.

Reflecting on themes, blocks, and plugins

Hopefully, the definition for these three words is now overflowing in your internal web glossary. Individually, they might seem confusing or hard to differentiate, but they are three distinct tools that, together, become the foundation for building a successful WordPress site.


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wpadmin May 10, 2022 0 Comments

5 reasons blogging is still relevant in 2022

We know the chance to hear unique voices is more important than ever at the moment, but is blogging still the way to put your ideas across in 2022?

The art form itself is practically as old as the Internet and offers individuals a chance to share their passions with an audience of like-minds. Around ten years ago, though, it was picked up by companies as part of their marketing arsenal.

As a personal blogger, how can you ensure your blog stands the best chance in 2022? Let’s look at five things that prove blogging is still relevant in 2022, and how you can use them to influence how you write your own blog.

Our top 5 reasons blogging is still relevant

Interested in blogging? Here are the top reasons we think it’s still a great idea.

1. The stats speak for themselves

Internet stats are often so vast they lack meaning or application. Even so, when you see 409 million blogs are still read per month across 20 billion blog sites, it almost immediately answers the question ‘is blogging still relevant in 2022’ with a resounding yes. And we still have 4 to go!

It’s a big pie, and it’s your job to find a way to carve out a teensy slice. Working out exactly how to do that can be fun in itself.

2. The blog format

Light, skimmable content is a perfect blog feeder. As a medium unto itself – not quite as throwaway as a magazine, not quite as dry as a Wikipedia entry or academic article – the blog offers something unique. It hits that glorious sweet spot between informative and informal.

They’re a place readers know they can find answers quickly, in a way that’s easy to understand, and one that’s highly consumable. Blogs tend to incorporate an element of fun (say, a ‘top 5 list’) to capture attention and inspire readthrough to the end in a moreish way.

3. Relatable, insuppressible content

Even company blogs tend to be written in a manner that conveys personality. Personality makes things relatable to other people. While writers are likely to have an agenda, or show bias, the deep sense of the person beneath the words allows readers to agree or disagree with them. And both can be good! Provoking a reaction is what writing in this space is all about.

From a company standpoint, where readers might reserve more skepticism towards the ‘views’ of a company, an individual writer will exude an authenticity that transcends their words, and therefore has a great (okay, let’s agree on moderate) influence on the reader.

Not only this but, as we mentioned in the first line, freedom of expression is more important than ever. Blogs are perhaps the one written medium that allows succinct and articulate points to be made by anyone and published for everyone. There is no censorship in personal blogs, and this can be a huge virtue in a world where so many news outlets have agendas. This is something we should cling to, and nurture to ensure it doesn’t ever die out.

hedgehog watering a flower

4. Constant evolution

Ever since their conception just over 20 years ago, blogs have been constantly evolving. Initially, they were almost like diaries (or ‘logs’), hence the eventual merge / contraction of web and log into ‘blog’. It was only around 10 years ago that they were properly picked up as the form of marketing they’re so often used as today. But they’re still evolving, and it seems unlikely they’ll stop, as long as people find new ways to share information online.

It’s this constant evolution that sees them stay fresh, and find new uses, audiences, and potential. Some are enduring, others are not. One thing is clear though, they are currently an integral part of the arsenal of tools used by influencers.

Indeed, some of the biggest influencers are bloggers. Companies use influencer bloggers for several reasons. Mainly, to reach the audience of the influencer, who will have been chosen specifically because of the audience they attract.

But beyond this, endorsements have value in and of themselves. When you’re googling a review for a free-standing mixer, who do you trust more? An influencer chef who is also passionate about the product, and uses it every day, or the company that makes it? An influencer review blog also comes with the added benefit of the influencers picking up on something they love about the product that might be missed by a marketing department who doesn’t use it every day.

Blogs aren’t just evolving because of influencers, though. The content of blogs themselves is always changing. Think of how many blogs these days include mixed media (videos, audio, recipes, even unique photos, and artwork).

By following the trends, you’ll notice what others do, and even start applying some of your own unique ideas. You will be part of the evolution of blogs themselves. And where there’s still evolution, there’s definitely still opportunity.

5. The infinite nature of niches

It’s highly likely that we’ve all read a blog in the last few weeks (in fact, it’s 100% guaranteed that you’re right now).

But elsewhere, whether it was a food blog, product review, a guide to something technical, an opinion piece to make sure you were definitely right to hate that film – the blog is very much a medium we relate to. But it’s so infinite. There’s a blog out there on just about anything. It far surpasses mainstream thoughts and ideas. Whole communities of enthusiasts can be founded around a niche blog. And the best way to find audiences like this is simply to write about what you love. Because if you can demonstrate passion, originality, and an untapped angle, an audience will follow.

Of course, it’s also good to remember that, if you’re so inclined, promoting blog content on social media is relatively inexpensive compared to other things. Use Facebook, Instagram, or Twitter to create a page for your blog, and then sponsor posts or content to draw in readers.

So, are blogs still relevant in 2022?

Based on our top five, the answer is a resounding yes. Blogs will continue to have a place for as long as they continue to evolve. Not every blog will be a huge success, but there are no guarantees of success in anything before you try. And one thing’s for sure, you fail at 100% of the things you don’t try. With so many platforms blogging platforms to choose from, save yourself from overwhelm and wasted time by finding out which platform might work best for you.

Then, let us help you get your blog site online. This Bloggers’ Week, we’re celebrating with huge discounts on everything you need to start the perfect blog, vlog, or website. Give your voice a home with up to 95% off everything you need, and never look back.


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wpadmin May 8, 2022 0 Comments