Prof. Tomas Linkevicius Case: Why Home Hosting Is Not an Option

To cloud, or not to cloud? Thomas Linkevičius, the author of Zero Bone Loss Concepts, already knows the answer to this question. His website is back on its feet due to choosing Hostinger’s Cloud Hosting plan. It was a small decision that had a significant impact.

The Background

Tomas Linkevičius is a bit of a celebrity among dental researchers. He’s a professor, speaker, and author of bestselling books on crestal bone stability, known for his unique take on preventing dental loss. The dentist-turned-educator is now traveling the world, sharing his knowledge on implantology and focusing on seminars, courses, and workshops.

After publishing his first book in 2019, which sold more than 3000 copies, Tomas launched his first online course on Zero Bone Loss Concepts. Now the website unites over 500 learners across the globe. Most of them operate in the United States.

Live appearances are the cornerstone of Tomas’ brand identity. It’s what built his reputation as a charismatic speaker and innovator. But online courses are just as important as they rack up sizeable income, and recently Thomas started having trouble in that department.

The Challenge

Due to increased traffic, Thomas’ website became unreliable – it would break down for hours and start working again out of nowhere. Loading times were unpredictable, varying from 5 seconds to forever. That’s when Tomas Linkevičius decided to knock on Hostinger’s door.

“I’ll take what you offer. As long as it’s the best, ”said Thomas, making it clear that money is not an issue. “Please, just make it work.”

The Action

Hostinger’s engineers discovered that Thomas’ website was running on an on-premises European server. It’s a form of data storage when an in-house IT team controls and maintains the server. The server itself is usually stored locally, for example, in an office.

Since Thomas’ main audience is based in the United States, having a localized European server didn’t make sense. That was the reason for increased loading times and patchy server communication.

Thomas purchased one of our best plans – Cloud Hosting Professional. Hosting engineers transferred the entire website to a US-based cloud server, and the results could not have been better. The website speed dramatically improved, and it stopped crashing. One of his main requests was faster image loading, which also worked like a charm.

So, what was the magic?

The crucial factor that improved Thomas’ website was the introduction of LiteSpeed. Our servers specifically use it to boost WordPress performance through the LiteSpeed ​​caching plugin.

Cached data is stored on our servers, so the website doesn’t rely on the WordPress cache, making it load faster. It also saves bandwidth and improves SEO because Google takes site speed as a determining factor for page ranking. But most importantly, using a caching plugin reduces the number of processes running on the server and reduces load times.

The current server achieves an incredible TTFB (Time To First Byte) result, around 350 ms. Its FCP (First Contentful Paint) is a bit less than 1 second, contributing to quicker loading times. The white screen problem is gone. The TTI (Time to Interactive) is around 2 seconds – indicates how long it takes for the website to become fully interactive.

Thomas’ biggest problem was data storage. According to our engineers, working on a localized server is a huge no-no because it’s more expensive and requires careful maintenance. Localized servers also need specialized dust-free environments with good cooling / ventilation infrastructure, not to mention general safety precautions.

Servers can overheat, break down, or even get hacked. It’s a lot to take in for non-tech people, where Hostinger’s Cloud plan is an all-inclusive solution that covers everything from hosting services to maintenance. Cloud-based servers also enable fast emergency recovery, so businesses don’t risk losing their precious websites.

The Conclusion

Cloud hosting is an option that saves our most precious asset-time. Tomas’ case is a textbook example of how easy it is to optimize a flawed website. Setting up personal servers is tempting, but it just doesn’t make sense in the long run.

Running localized servers is like working a full-time job. It requires patience, persistence, and money. There’s almost no way of avoiding additional expenses. Cloud hosting works for Thomas because it allows him to focus on what’s important – online courses. Now he’s free to concentrate on educating people instead of worrying about servers breaking down.


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wpadmin March 14, 2022 0 Comments

Customer Spotlight: A Stylish Way to Fight Deforestation

If there’s one company going all-in for sustainability, then it’s Paubrasil. A small group of Brazilian creators, named after a tree that almost went extinct, who repurpose pre-loved wood into unique accessories. But while style is important, Paubrasil’s ultimate goal is to spread knowledge on eco-friendly living and garner attention on Brazil’s rapid deforestation. Bia, one of Paubrasil’s co-founders, is here to tell us more.

7 years ago, when Bia and Cayo started Paubrasil, the world was a different place regarding sustainability. It was more of a niche concern fostered by eco-enthusiasts. Paubrasil believed that recycled materials can be reshaped in style, stressing that one person’s junk can become another’s signature piece.

“We had several challenges. The first was to make people understand the concept of the brand. Today people are very concerned with sustainability, with companies that are more careful with the environment, with the materials that are used. So, today the environment is much more favorable for business. ”

Bia, the co-founder of Paubrasil

Bia and Benvenuto – founders of Paubrasil in the sudio

The concept seemed odd at first. Customers needed time to warm up to the idea of ​​construction debris crafted into accessories such as phone cases, luminaires, or bottle openers. But in time, the concept grew on them as people understood that every accessory is one of a kind, crafted from unique pieces of wood, and shaped into an object of admiration.

Each item has a unique story as the material used to craft it comes from forests, construction sites, or even beaches. Paubrasil’s accessories already have a past, so people naturally feel attracted to them. The idea was to respect the building materials as they are, adding personality, passion, and identity to the products while emphasizing the need to prevent deforestation. Even the company name has environmental roots since pau-brasil is Brazil’s national tree that once almost went extinct.

“We try to get away from more traditional materials like plastic. Things that are already saturated in the market, so we always try to work with more unusual materials, such as wood. Not even our packaging uses plastic. It’s all made of paper and created within the company ”

Bia

Paubrasil website view

She’s clear on one thing: Paubrasil strives to be different by avoiding chemicals and pollutants, even simple things like glue. They’re on a mission to promote handcrafted beauty without hurting the environment.

Although the team is small – just over 10 people – they’ve managed to garner a following on social media, with over 53k subscribers on Instagram. Bia knows that for many people social media is the go-to place for making purchases. That said, Paubrasil’s long-running website remains the most relevant part of doing business, and having Hostinger’s Cloud Hosting plan sweetens the deal. She even went on to say that “having a website is essential for the growth of any company.”

This article is part of the Customer Spotlight project. We want to tell real stories that inspire our customers. After all, Hostinger’s mission is to empower millions of people around the world by helping them use the power of the internet to learn, create and grow their businesses.




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wpadmin March 14, 2022 0 Comments

Customer Spotlight: A Stylish Way to Fight Deforestation

If there’s one company going all-in for sustainability, then it’s Paubrasil. A small group of Brazilian creators, named after a tree that almost went extinct, who repurpose pre-loved wood into unique accessories. But while style is important, Paubrasil’s ultimate goal is to spread knowledge on eco-friendly living and garner attention on Brazil’s rapid deforestation. Bia, one of Paubrasil’s co-founders, is here to tell us more.

7 years ago, when Bia and Cayo started Paubrasil, the world was a different place regarding sustainability. It was more of a niche concern fostered by eco-enthusiasts. Paubrasil believed that recycled materials can be reshaped in style, stressing that one person’s junk can become another’s signature piece.

“We had several challenges. The first was to make people understand the concept of the brand. Today people are very concerned with sustainability, with companies that are more careful with the environment, with the materials that are used. So, today the environment is much more favorable for business. ”

Bia, the co-founder of Paubrasil

Bia and Benvenuto – founders of Paubrasil in the sudio

The concept seemed odd at first. Customers needed time to warm up to the idea of ​​construction debris crafted into accessories such as phone cases, luminaires, or bottle openers. But in time, the concept grew on them as people understood that every accessory is one of a kind, crafted from unique pieces of wood, and shaped into an object of admiration.

Each item has a unique story as the material used to craft it comes from forests, construction sites, or even beaches. Paubrasil’s accessories already have a past, so people naturally feel attracted to them. The idea was to respect the building materials as they are, adding personality, passion, and identity to the products while emphasizing the need to prevent deforestation. Even the company name has environmental roots since pau-brasil is Brazil’s national tree that once almost went extinct.

“We try to get away from more traditional materials like plastic. Things that are already saturated in the market, so we always try to work with more unusual materials, such as wood. Not even our packaging uses plastic. It’s all made of paper and created within the company ”

Bia

Paubrasil website view

She’s clear on one thing: Paubrasil strives to be different by avoiding chemicals and pollutants, even simple things like glue. They’re on a mission to promote handcrafted beauty without hurting the environment.

Although the team is small – just over 10 people – they’ve managed to garner a following on social media, with over 53k subscribers on Instagram. Bia knows that for many people social media is the go-to place for making purchases. That said, Paubrasil’s long-running website remains the most relevant part of doing business, and having Hostinger’s Cloud Hosting plan sweetens the deal. She even went on to say that “having a website is essential for the growth of any company.”

This article is part of the Customer Spotlight project. We want to tell real stories that inspire our customers. After all, Hostinger’s mission is to empower millions of people around the world by helping them use the power of the internet to learn, create and grow their businesses.




Source link

Read More
wpadmin March 14, 2022 0 Comments