If there’s one area where Hostinger excels, it’s making website creation as easy as possible for everyone. We continue pushing the boundaries by introducing Hostinger Blog Theme.

What sets Hostinger Blog Theme apart from its competition is AI integration. Thanks to advanced machine learning algorithms, you can generate a pre-built website with unique content and images in just a few minutes.

As the first Hostinger Blog Theme iteration has only a single website layout, we’ve introduced two more layout options with the latest update, giving you even more flexibility.

New Website Layouts: A Closer Look

In the original layout’s homepage, the hero image merges with the text. While it looks great visually, sometimes you might want to make your copy more visible.

With the new layouts, you can strike a more balanced composition of visuals and copy.

For instance, the second layout offers a perfectly symmetrical design, with text on the left and a featured image on the right.

According to the F-shaped viewing patternsome people tend to skim content from left to right and repeat the same process as they scroll down the site.

With this concept in mind, the second layout highlights your heading as the focal point, before guiding visitors to the image on the right.

After, they will return to the left, where a short paragraph and a call-to-action button await. This presents a perfect opportunity to boost clicks and convert visitors.

Likewise, the third layout helps you quickly grab visitors’ attention with a captivating heading and copy, before adding an aesthetically pleasing image as the cherry on top.

Below the Headerall three layouts follow the same structure that includes a Featured Post, Latest Posts, Newsletter Invitationand Footer.

How to Choose the Layout?

Hostinger Blog Theme and its new layouts are available on Business web hosting and all cloud hosting plans. To get started, purchase one of the eligible packages, and create a new website from yours hPanel account.

During the onboarding phase, select Blog as the website type and WordPress as your chosen website-making platform and follow the onboarding flow.

Once you’re in the Hostinger Blog Theme customization screen, pick your desired web design. Instead of a single layout with five different styles, you can now find three layout options and five color palette combinations.

We’ve slightly changed the layout selection process, but the rest of the onboarding flow remains the same.

The addition of these new layouts, coupled with built-in AI tools for content creation and image generation, will make the web design process even more straightforward.

Stay tuned – we are working on more innovative features for other website types as well.

Hostinger reached a significant milestone in July – we officially surpassed two million clients. This achievement marks a significant step forward and sets the stage for even more ambitious goals. Join us as we celebrate this journey of growth, innovation, and global impact. Take a look at how we reached this milestone and what it means for our future.

Pushing the Boundaries

It took 17 years to reach our first million customers and less than three years to reach our second. As our CEO Arnas Stuopelis says, this is only possible by having clients who trust us with their online projects and through the continuous efforts of our talented team.

“This figure shows that our customers value our services to help them start and succeed online, whether that’s through eCommerce shops, blogs, or websites showcasing their talents or services. With a team dedicated to delivering top results, we have pushed boundaries and unlocked new opportunities,” Arnas confirms.

To celebrate the two million milestone, we organized a special Hostinger lotto to thank our team and especially our customers. Employees worldwide were invited to participate for a chance to win prizes specially curated from our clients’ products. Supporting our customers is a privilege, as it is their trust and online projects that make this achievement possible.

Meeting Customer Needs

Customer Obsession is the key principle that underpins every decision and drives us to achieve such milestones. We have Client Interviews and Customer Connection initiatives to get to know our customers better, learn about their challenges, and strategize on how to better meet their needs. To ensure that these are met, we talk to our clients daily.

Our Chief Customer Officer, Darius Grigorjevas, assures that our Customer Success specialists not only solve problems but they establish and build an emphatic relationship with customers. This is an exceptional advantage of Hostinger, which also perfectly reflects our company mission – to make online projects faster and customers happier 24/7.

“We aim to respond quickly and help our customers as much as possible so they can be successful online. Our ultimate goal is to provide the best possible technical solutions in no time, which is why we are unlocking the potential of AI with our new AI Assistant. We are ready to keep going and create even more value for our customers,” says Darius.

Worldwide Possibilities

We have crossed borders and connected with clients from every corner of the globe, as our customers reside in more than 150 countries. This widespread reach has allowed us to gain insights into diverse markets, cultures, and customer preferences.

The largest number of customers is recorded in India, with over 366 thousand active users. Brazil, the USA, Indonesia, and France are also among our biggest markets in the first half of 2023. This is closely followed by the United Kingdom, Mexico, Colombia, Argentina, and Spain – making up the top ten.

Our customers often choose hosting or domain registration and management services. However, the increase in demand for website development tools drives strong customer growth. This area continues to have significant growth potential, especially with AI possibilities.

Continuing the Journey

By prioritizing personalized experiences and delivering cutting-edge technologies, we have earned the trust and loyalty of our clients. Reaching the milestone of two million customers worldwide is a testament to Hostinger’s dedication, exceptional products, and commitment to clients.

This achievement motivates us to keep pushing boundaries and further expand our global presence. The journey to two million customers worldwide was just the beginning, and we are excited about what lies ahead!

Are you ready to boost your career? Join our team as we continue to shape the industry and make a positive impact on a global scale. Take a look at the open positions we are currently hiring for!

If you want to dive deep into the topic of Customer Obsession, here is our recommended reading list:

1. Principles by Ray Dalio
2. The Amazon Way: Amazon’s 14 Leadership Principles by John Rossman (1. Obsess Over the Customer & 14. Deliver Results is a must)
3. Working Backwards: Insights, Stories, and Secrets from Inside Amazon by Colin Bryar and Bill Carr (1. Building Blocks & 5. Working Backwards is a must)
4. The Customer-First Toolkit: How I met 500+ customers a year as a CEO

Also, check out our blog posts:

1. Curiosity in Customer-Obsessed Business
2. What Does Customer Loyalty Mean to Hostinger?
3. Hostinger’s Customer Interview Initiative: Six Steps to Get to Know Your Customers

Modern content marketing includes a lot of moving parts and different types of ads or materials. There are traditional advertisements, video ads, blog posts, and much more. But infographics offer the opportunity to entertain and inform your target audience members, potentially boosting your brand authority and conversion rate at the same time.

Today, let’s break down how you can practice advanced visual content marketing by leveraging infographics like never before.

Infographics explained

In a nutshell, an infographic is a piece of graphical information (like a chart or poster) that provides potentially actionable instructions or advice for a marketing target. Put more simply, an infographic is a chart that serves some sort of marketing or awareness purpose.

For example, imagine that you want to showcase just how effective your products or services are. To that end, you create a bar chart showing how satisfied customers have been with your product over time. That chart is combined with a few lines of advertising copy, and voila! You now have unique, informative marketing material you can use in a variety of effective ways.

Infographics are often used by industries and businesses that want to share technical or data-backed information with their target audiences. For instance, medical companies often use infographics to show how effective their medications are based on data-backed studies.

The benefits of using infographics for marketing

There are lots of benefits to using infographics for marketing purposes. As a few examples:

• Infographics allow you to show just how knowledgeable your brand is in its subject matter or niche. The more data and scientific information you can share, the more inclined a target audience member will be to believe you when you sell your products are the best in the business or make some other scientific claim
• Infographics also differentiate you from the competition. If your primary competitor has flashy ads but no data to back up their claims, you’ll be more likely to attract long-term, loyal customers
• Furthermore, infographics are important persuasion tools if a prospective buyer isn’t sure whether they want to give your brand a try. If traditional marketing arguments don’t work, like low costs, you might be able to sway those leads into paying customers or subscribers by providing them with hard information proving your brand is the best or your products have what they need

How to create and share infographics successfully

You’ll only see the above benefits if you know how to make and share your infographics smartly and strategically. There are five big tips you should keep in mind that follow.

Streamline the design

First, and perhaps most importantly, you should keep the design of each infographic streamlined and simplistic. Don’t crowd your charts, graphs, or other graphical information with a lot of other data points or images. All that does is dilute your message and make it more difficult for people to understand what you have to say.

Keeping the design of your infographics streamlined is crucial for fast absorption and the strength of your argument. The more you have to explain, the less inclined the average person will be to believe what you claim.

Frame infographics around stories

You should also try to frame any infographics you create around stories or messages you can summarize. That’s because stories make data — any data, including data in infographics — more memorable. More importantly, they make infographics shareable throughout your marketing network.

Framing your infographics around stories is the best way to make sure they’re remembered (at least broadly, if not in detail).

Keep text to a minimum

To facilitate good infographic design, keep any text to a minimum. You’ll likely need to include some sentences to introduce the topic, explain data points, and highlight the conclusion you want your audience members to draw. But aside from this, your infographics should be primarily graphical or visual.

If you look at an infographic design with a large wall of text or paragraphs that are difficult to read, get rid of it. Focus on transmitting the important information to your audience members via other means, like better graphs or smart use of colors. You can, of course, also include key terms or words for SEO purposes.

Consider colors carefully

Colors should be considered just as much as text. Indeed, the colors you choose will have an impact

• How the overall infographic looks
• The “feel” or emotions that the infographic evokes

For example, infographics with red and yellow colors are more likely to catch people’s attention. But colors like blue or green can inspire confidence and feel-good emotions in your target audience. For the best results, try to design your infographics with complementary colors — for example, red goes with green, and blue goes with yellow or orange. These color pairings will make your slides or graphs pop.

Whatever you choose, don’t use the same exact colors across multiple infographics or slides. The information will blur together in the eyes of your audience, making them less likely to absorb what the infographics have to say.

It may help to set up all of your infographics or infographic designs on a single project management dashboard. Look for quality dashboard templates with important features like categorization tools, renaming tools, and so on. That way, you can change or adjust your infographic plan based on which colors go with which slides or presentations.

Share across social media

Finally, we would heavily recommend sharing your infographics across social media profiles and platforms, like Facebook, Instagram, and Twitter. Why?

Social media platforms are perfect for sharing valuable information across the Internet as quickly as possible. If you already have branded profile pages on these platforms, putting your infographics of choice on those platforms will enable your followers to spread them far and wide much faster than you could buy yourself.

More importantly, posting your infographics on social media platforms will drum up important conversations about the information you have to share. More buzz is always a good thing, especially if you are trying to maximize brand awareness or authority in your subject matter.

Why infographics are the way to go

In the end, making and sharing infographics with the above tips in mind will do wonders for maximizing your visual content marketing success. The right infographics can sway prospective buyers who are on the fence to give your brand a try, plus showcase just how specialized and knowledgeable your brand is in its niche.