Category: Blog

3 aesthetic web design trends to follow in 2022

How your website looks plays a huge part in its performance and how your brand is perceived. While being on-trend can help give your brand a modern edge, aesthetics can also communicate a lot about its personality and tone, whether it be more playful, serious, or inspirational.

Before choosing a brand aesthetic, you need to establish your overall branding. This can be quite a lengthy process that involves defining your goals and your ideal audience before researching the kind of content, tone of voice, and aesthetic that reflects those ideals.

This blog post will focus purely on the visual side of things, but if you want to learn more about defining your brand and website design, check out the following articles:

We compiled the following list of design trends with input from Namecheap’s Head of Design, Rodrigo Melo. When discussing what influenced trends in the coming year, he believes that lockdowns in their various forms have impacted designers, giving them time to explore and redefine their goals and refresh their perspectives.

From Rodrigo’s perspective, current web design trends reflect a quest for balance between aesthetics and functionality, which exemplifies the Bauhaus principle of form following function. So be sure to read our blog on functional web design trends in conjunction with this blog post!

Now, let’s look at some key aesthetic web design trends for 2022.

Big, bold typography

Typography is set to stand out in a big way in 2022. More than just being words on the page to support your content, typography may even dominate the page. This can take many forms, such as typography being incorporated into homepage hero images or even replacing imagery for a headline effect. Here are a few examples of this in action:

screenshot of Herbertus
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screenshot of Vesper
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We may see more instances of typographic layouts and user interfaces (UI). The following images are homepages entirely composed of text:

screenshot of milli design
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This homepage is from landscape designer Piet Oudolf. It mainly features the names of gardens he’s designed around the world, but when you hover your mouse over each name, it reveals an image of the garden in question.

screenshot of oudolf typographic design
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screenshot of added digital
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By using typography in this way, your website’s text will take center stage, leaving the user in no doubt about your brand’s goals and your website’s purpose. Bonus points for using a mix of interesting fonts!

High-impact visuals

Want your website to stand out from the crowd? Why not try some high-impact visuals? High impact visuals are any visual design element that catches the eye so users can’t look away. That doesn’t have to mean crowding the page or using anything too surreal for your taste. As you’ll see from the examples below, impact-making visuals can be subtle yet still effective.

Split-screen layouts

This kind of layout typically splits a homepage or landing page into two or more vertical sections. This style can be a great way to add more content to a page while increasing visual interest.

screenshot of beauty bay
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screenshot of Banff
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Motion and animation

What’s more eye-catching than things that move? Adding animated elements to your page can show your product or offering in action and add a playful touch. We’ve included screenshots below, but you’ll need to click through to the reference websites to see the motion elements in action.

screenshot of Animus
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screenshot of Crazy about Eggs
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Custom illustrations

When it comes to website imagery, stock photos are old hat. These days, more and more brands are using personalized illustrations, and it’s not hard to see why. Custom illustrations are useful for conveying brand personality while showcasing your offering. You can use the same or similar custom illustrations throughout your site and social media so that your audience will instantly recognize and associate these designs with your brand.

As an example, we can’t talk about Namecheap’s own custom illustrations utilized throughout the website, from blog posts to landing pages.

screenshot of Namecheap domain search

If you’ve spent any time on Namecheap, you’ve probably come to recognize characters like Spike the Hedgehog and Yeti engaged in tech-related activities throughout the site.

Vibrant color palettes

The kinds of colors you use can communicate so much about your brand. Using bright colors in your website’s design is especially effective for more playful and joyful brand personalities. Vibrant colors can also help draw the eye to certain site elements so that the user will notice and remember them.

screenshot of Bragg apple cider vinegar
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screenshot of Zellee
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Gradients

If vibrant blocks of color aren’t your thing, there are more subtle ways to experiment with color on your site, such as gradients. Gradients can involve the gradual blending of one color to another or blending various shades of one color. You can use gradients as a background color or to highlight other design elements like menus and icons.

screenshot of antara
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screenshot of Croma
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Minimalism

If the more in-your-face design aesthetics wouldn’t suit your site or branding, don’t sweat it. Minimalism will also be a key trend in the coming months. Minimalism as an aesthetic is all about minimizing clutter, using only the most essential stylistic and functional elements. There’s often an emphasis on negative space and typography (like we discussed above) doing the heavy lifting. With a minimalist approach, you can center your brand message without fuss or distraction.

Here are a few ways to give your site a more pared-back feel.

Simple and clean design

Clean design is all about using negative space, drawing the eye to what the user needs to know. Clean design can be a spectrum based on your particular preferences, whether you want to reduce clutter on the page for an unobtrusive experience, like the examples below:

screenshot of Kimm design
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screenshot of Norwest
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Or if you want to pare down information and content as much as you possibly can, resulting in an almost empty web page:

screenshot of the inlay
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Dark-themed UI

Another way to achieve a minimalist aesthetic is by using a dark-themed UI. Dark-themed UI displays light text on a darker background, and its main appeal is that it’s easy on the eye, especially as the day gets darker. This aesthetic has become more prominent in recent years, and you’ve probably seen it everywhere, from apps like Spotify to your Smart TV screen. Many apps also have the option of a “dark mode” which utilizes this design. It also works on websites, as you can see from the examples below:

screenshot of Airpods Pro
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screenshot of lestudiodigital
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screenshot of inspiration
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Time to get designing

Hopefully you come away from this article with some inspiration for elevating your own website’s look. There are myriad ways to tweak your site’s aesthetic to give it a modern edge, whether you want to go bold or prefer something a little more subtle. If you’re not confident about your design skills, check out this blog post on simple but effective tools for web design.


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wpadmin March 17, 2022 0 Comments

Customer Spotlight: From Finance to Flowers. A Florist’s Love Story

Six years ago, Aistė had a stable job working in finance. What else could a 20-something want? It appears that Aistė wanted much more. By accident, she fell in love with flowers, which resulted in Kvietkos, a flower boutique concept with a flair for personalization. Was changing careers scary? Aistė says that starting a business was tough, but it’s an effort that pays off in hundreds of smiling customers.

In 2016, Aistė Miliauskaitė – an event manager by trade – was asked by her employers to decorate an office event with flowers. Without prior experience, she jumped straight in and carried out the task with great vigor, showing appreciation for something she’d never cared about. That was the beginning of Aistė’s floral love story.

Finance seemed like a great choice for a career, but Aistė realized her heart wasn’t in it. She’d daydream about floristry, researching plants and flowers during her breaks, after work, and even on weekends. It wasn’t long before Aistė started drafting blueprints for her business.

“Of course, starting a business seemed very hard, and it was scary to step out of my comfort zone, but once the day came, it all started to make sense and turned out to be a normal daily routine,” says Aistė.

Kvietkos is a boutique known for its assortment of rare exotic flowers, daring bouquet compositions, and an affinity for what Aistė calls ‘the simple things in life.’ The name ‘kvietkos’ comes from an old-fashioned Lithuanian word meaning ‘flowers.’ It evokes images of vintage fashion, baked goods, the countryside, and most importantly, your grandparents. It’s like a quaint throwback to the days when people appreciated quality over quantity, and the shopkeeper was your best friend.

Aistė thinks that nothing is as rewarding as seeing customers smile upon receiving their bouquets. And ultimately, it’s all about making dreams come true, which is something Aistė can relate to.

She smiles when asked about her daily routine.

“We’ve recently discussed with the girls that there’s no typical day at Kvietkos. Every day is so different. January is the worst for this type of business. People just don’t buy flowers. But instead of desperation, I chose to spend this time planning! While summer is all about festivities and working with orders, January is a slow month of working on strategies and additional projects. ”

Aside from making bouquets, Kvietkos also decorates corporate events, weddings, family celebrations, and offers flower subscription services. The team prefers to carry out deliveries themselves.

“We make sure that every delivery is special. It could be a unique vase that sets the mood. If the day is sunny and spring is right around the corner, we might use beautiful combinations of bright colors, ”says Aistė.

Although vis-à-vis is crucial for personal contact, Kvietkos is just as concerned about its social media presence, claiming that Instagram and Facebook build anticipation in their customers.

That said, Aistė is confident that nothing would be the same without the website.

Kvietkos.lt is powered by Hostinger’s Single Web plan, which turned out to be a great option when combined with proper optimization. It’s certainly enough to fuel Aistė’s latest initiative – professional workshops. “I want those workshops to be based purely on my own experience, not something you can learn from books. And I’m thrilled to see the outcome and people coming from different cities just to learn from me. “

Aistė’s case only proves that life is too short to be dull. If you have an idea – roll up your sleeves and go for it. You’re the only one in control, and Hostinger is always here to lend a helping hand.

Have you used Hostinger? Want to appear on Customer Spotlight? We’d love to tell your story. Reach out at spotlight@hostinger.com.




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wpadmin March 17, 2022 0 Comments

Create a website for a spring holiday

Spring springs into life in the Northern Hemisphere on March 20 and continues until June 21, when we officially welcome summer.

The season is packed full of holidays. And since we love domains, we tend to think of holidays in terms of domain names. You might think it’s weird, but when you’re domain-obsessed, everything can be related to domain names.

Let’s take a look at spring holidays and related domains. It might give you some inspiration to build a new site around one of your favorite spring holidays.

Spring holiday domains

Here are some fun domains you might want to register in advance of your favorite spring holidays.

St.  Patricks Day with hat, shamrock and gold

St. Patrick’s Day

We’re going to cheat a bit and sneak this one into spring even though it’s a few days before the spring equinox. After all, who doesn’t love drinking green beer and pinching your friends who forget to wear green? (And why am I always the person who fails to don green clothes that day?)

Perhaps we should pinch website owners who don’t use a .GREEN domain. It’s a fun domain extension for any website that has to do with the greenest holiday of the year. In fact, StPatrick.green and StPatricks.green are both available to register at the time we’re writing this article.

Ireland also has its own domain, .IRISH. And if you associate St. Patrick’s Day with drinking a beer (of if you just love beer in general), pick up a .BEER domain.

Narcissus and a butterfly

Easter

Next up on the calendar is Easter, which brings a couple of things to mind.

According to Pew Research Center, more people search for ‘church’ around Easter than any other time of the year. If your church wants a shorter, easier-to-remember domain, search for a .CHURCH domain.

When I think about Easter, the first thing that comes to mind is Easter egg hunts. Believe it or not, there’s a relevant domain extension for that: .QUEST. If you’re tech-minded and looking for a fun (and educational) family project, register a .QUEST domain to create an online “egg” hunt.

April Fools Day

Ah, April Fool’s day. The day we get tricked into thinking something neat has happened only to find out it was a gag. Well, there’s a domain for that, too. Register your .FOOLEDYA domain today. *

Globe surrounded by computer screens

Earth Day

Earth Day is a great day to show off what you or your company are doing to help protect the planet. There are lots of domain extensions to choose from for this day.

First, there’s .EARTH. Register your company name in this extension to create a website about your environmental activities. Or, if you already have a page on your site for this, you can easily forward your new .EARTH domain to that page.

An alternative is .ECO, or you can go with the same domain you bought for St. Patrick’s Day: .GREEN.

Teachers’ Day

Teachers’ Day is a day to celebrate what teachers contribute to our society. Now, gifting a domain instead of an apple probably isn’t a good idea. But what about creating a site to celebrate your school’s teachers? Register a .SCHOOL domain to highlight how much you appreciate the teachers.

Hedgehog with a baby

Mother’s Day

Just like teachers, you probably don’t want to gift mom her own domain because she’d have to figure out how to use it! So register a .MOM domain and create a website dedicated to how wonderful your mom is. If she’s like most moms, she will send a link to the website to all of her friends. “See what my wonderful child made for me!”

Memorial Day

Memorial Day is a US holiday to remember those who have died protecting the country. There are several domain names that can be used to create a website dedicated to your loved ones: .MEMORIAL, .RIP, and .VET.

Father’s Day

Sorry, dads. You can register a .MOM domain today, but dads need to wait a bit longer. Google has the rights to operate the .DAD extension and sell domains through registrars like Namecheap, but it hasn’t launched it yet.

Other holidays

There are some holidays in the spring that are difficult to find domains for. But there’s one domain for them all: .DAY. Select a second-level domain (the part to the left of the dot) for whatever special day you want to celebrate.

A domain for a special day

When we think of registering domains, we usually think of the main domain for our company or personal website. But there are now hundreds of niche domains that can be used for just about anything. Creating a holiday-specific website is just one of the many uses. Check out all of the available domains at Namecheap.

* Since it’s (probably) not April Fools’ Day when you’re reading this, we’re just going to tell you this is a joke. This domain does not exist.


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wpadmin March 16, 2022 0 Comments