NFTs, DAOs, Metaverse. People would have stared at you and scratched their heads if you said these words (or acronyms) a few years ago. But now, they are popular words thanks to the emergence of new technologies and trends.

When new terms become popular, it can create demand for domain names that contain the words. This creates an opportunity for savvy domain investors who get in on the action early by registering relevant domain names.

For example, PlanetNFT.com was registered in January 2021 and sold for $ 49,999 in August 2021. NFTDex.com was registered in February 2020 and sold for $ 25,000 in May 2021. Dao.finance was registered in September 2020 and sold for $ 9,888 in February 2021 .

Finding trending words

The first trick to registering valuable domains before they’re snapped up is to keep an eye out for trending words.

Here are some places to find trending keywords:

• Google Trends – see trending search terms on Google search. Just be careful not to register domains containing trademarks, as a lot of the trending searches are brand names.

• Twitter – follow people on the cutting edge of technology and new ideas to look for hot buzzwords.

• Trade and tech publications – keywords are often popularized in niche communities and expand from there. Research journals, academic forums, and niche technology sites are great places to hunt for keywords.

Of course, finding available domains for a hot word can be difficult. You might need to register domains before the buzzword goes mainstream, and there’s always the risk the word flames out and is no longer popular. At the same time, if you wait for the word to show up in a mainstream publication like The Wall Street Journal, it might be too late. So strike early, but don’t go crazy registering too many domains for the latest buzzword.

Finding corresponding domains

So you have a few buzzwords you think are catching on. Now, how do you find relevant domains to register?

One of the coolest tools is right here at Namecheap: Beast Mode. Beast Mode search makes it easy to search across hundreds of top level domains and try word combinations.

Here’s how to use Beast Mode to find relevant domains for your keyword.

1. Enter the keyword. You can enter up to 5,000 keywords in Beast Mode, but I recommend doing one at a time for this purpose.
2. Select which top level domains (eg, .com, .xyz) you want to search. You can select all 500+ of them or select categories like finance or audio & visual if those are relevant to your keyword.
3. Choose prefixes / suffixes to add to your word. This is where the magic happens if the keyword you like is already registered in most extensions. Here, you can add words to the beginning or end of the keyword, such as get or buyand search across all top level domains.

Evaluating domains

Once you have a list of domains available to register, you’ll want to take a step back and think about which ones have the most potential to resell in the future.

For example, a keyword related to technology probably doesn’t make sense with a .hockey top level domain. (I say probably because eth.hockey sold last year. Eth is short for Ethereum, a blockchain. That’s a head-scratcher.)

Again, to reiterate a warning: it’s possible your trending keyword won’t trend for long. So it’s wise to start with a handful of registrations until you’re sure the word is going to enter the popular lexicon.

Have fun

You can get sucked into finding new keywords and corresponding domain names. Beast Mode makes searching endless combinations super fast. It might even be addicting.

So go find a hot new term, play around with Beast Mode, and find some new domains!

After the co-founder of Agamabox migrated his website to Hostinger and received technical guidance from our support specialists, its loading speed improved and conversion rate increased by 14%.

Background

Agamabox serves both businesses and individuals in need of packaging solutions. Whether for gift or product packaging, it offers a wide variety of envelopes, boxes, wrapping sheets, and other options for any occasion.

Agamabox’s clients include small, retail, and industrial-level companies who expect a high level of performance at all times. This is especially the case during shopping seasons like Christmas, Valentine’s Day, or Black Friday. For this reason, the website had to be optimized for better performance and migrated to a hosting service specifically suited for WordPress.

Challenge

A small business owner, Arminas Kazlauskas, faced an issue: his website took between 10-20 seconds to load and often exceeded the server’s resources. Without a dedicated developer in his team, Arminas needed to ensure a well-performing user experience for his clients and resolve all technical issues by himself.

Although he used a powerful VPS, his lack of resources and know-how hindered the site’s development. The site’s poor performance was the result of no caching solution, almost no optimization, and out-of-date software. While a thorough setup is necessary to create a functional environment for a similar server, it is pricey and time-consuming.

Before learning about Hostinger, Arminas had settled with a hosting provider that didn’t meet the warranted speed and lacked the attentive support and features needed to host an eCommerce WordPress website. As the Christmas season approached, Agamabox sought an urgent and long-term hosting solution.

Action

When Arminas got in touch with the support team at Hostinger, they showed him how to migrate his site to Hostinger and pinpointed some of its code-related issues. Thanks to receiving technical guidance and relevant resources, he was able to accomplish most of the tasks himself.

Once Agamabox migrated to Hostinger, its performance drastically improved. Before taking any website optimization steps, the migration process resulted in an overall performance increase across the board. Some of the parameters improved included the site’s largest content element (LCP), total blocking time (TBT), and cumulative layout shift (CLS).

How so? To be specific, Agamabox used the auto-migration feature to move the website to Hostinger. Hostinger’s support team also recommended a better-suited Cloud hosting plan and installing the LiteSpeed ​​Cache (LSCache) plugin. LiteSpeed ​​Cache is an acceleration plugin with innate optimization features, helping to reduce both page and server load times.

As for the type of server used to host a WordPress website, choosing the wrong kind can be a dealbreaker. LiteSpeed ​​is the go-to option offered at Hostinger, especially for WordPress users, which was the case for Agamabox.

LiteSpeed’s default settings provide faster load times when processing operations and databases upon request. The best part is that once Agamabox switched to a new server, all traffic peaks were well handled while also reducing resource utilization and increasing page speed.

Outcome

So, what was the result? Here’s a performance assessment comparing the Agamabox website before and after moving to Hostinger.

The client’s TTFB was reduced from 10-20 seconds to 0.5-1 second. With such a significant drop, Agamabox experienced a 10x improvement in page load time.

Looking at other Web Vitals, the LCP performance significantly increased – it was reduced from 12 to 2.6 seconds. However, there is still room for improvement, since 1.2 seconds or less is the goal for an optimal experience. The progress was primarily achieved by taking one action: migrating to a different provider. Complete website optimization is necessary to get the highest grade.

Even though there’s still room left for refining the website’s code, like its database requests, Arminas is on the right track. In his case, it is clear that changing hosts can make a huge difference in a website’s performance.

Hostinger’s infrastructure is the reason why Agamabox achieved such notable results right after the initial automated switch to a Cloud plan. Our custom-built stack, powered by CloudLinux, and LiteSpeed, runs on the latest server hardware platforms with multi-core CPUs and high-speed SSDs.

Altogether, they provide instant optimization for production websites. Our engineers have also made various tweaks and network layer adjustments for maximum performance wherever possible.

As for clients, Arminas has no longer received complaints about his website being slow. On the back-end, order handling and various queries that used to take several minutes to load have also been improved, resulting in increased overall efficiency.

Even better, the business’s bounce rate dropped by 20% and the conversion rate has improved by 14%. So, Agamabox can now solely focus on its business and serving its clients instead of being concerned about hosting.

It seemed like 2022 was going to be a year of getting back together. Conferences would be in person again and meetups would abound as people made up for lost time.

Alas, the pandemic continues and the future remains uncertain. If you’re not able to get out in person to market your business or website, here are 5 things you can do to market your business without leaving your home.

1. Get into podcasting

Podcasting has exploded in recent years. While everyone is familiar with the big names like Joe Rogan, there are hundreds of thousands of smaller podcasts covering just about every imaginable topic.

If you are looking for a great online marketing tip, try these two opportunities to promote a business through podcasts.

1. Start your own show. If you create a guest-format show, it gives you the opportunity to invite influencers in your business category on your show and create one-to-one relationships with them. This will also grow your audience and awareness of your brand.

   Hosting a podcast is a lot of work, though. Starting your own podcast requires setting up a mini home studio, creating podcast cover art, signing up for a podcast hosting service, audio editing, and coming up with great content for each show.

2. Be a guest on other peoples’ podcasts. This will introduce you to their audience and you don’t have to worry about editing and publishing the show yourself. You can find podcasts looking for guests on services like my own, PodcastGuests.com.

Cost: $ 0- $ 1,000 depending on if you are a guest or host your own show.

2. Hold a virtual event

Virtual events used to be a second-rate experience to in-person events, used only as a less-expensive alternative to in-person events. But the pandemic has changed that. Virtual event platforms like Hopin help recreate some of the magic of in-person events. The upside is that the barriers to attending are much lower when online, so event holders can reach a much larger audience.

Another way to market your business online is to hold a virtual event to build your name as a thought leader in your industry. Invite your customers and partners as speakers to make them feel important while also delivering great content to those who attend. Holding a virtual event can pay dividends through improved relationships and visibility.

Cost: $ 0- $ 500 depending on the size of your event.

3. Audio conversations

Remember Clubhouse? It was all the rage a year ago, only to fizzle out. While activity has waned, there are still active rooms with dozens or hundreds of users. And if you’re into Twitter, you can use Twitter Spaceswhich is essentially Twitter’s version of Clubhouse.

Marketing your personal and company brand in audio rooms like these is a balancing act. You don’t want to just show up to promote because you might be kicked out and then tarnish your brand. Instead, you should concentrate on adding value and subtly introducing the company.

For example, if you help answer a question someone else has, that person might click on your profile and follow you. If you do a great job, the room moderator might even give you a shoutout.

You can also introduce your brand carefully when asking a question to others in the room. For example, “Hi, this is Jeff with example.com. I have a question about… ”

Another benefit to joining rooms is that you can learn from others.

Cost: $ 0

4. Post on LinkedIn

You already post on Twitter and other social media platforms. What about LinkedIn?

LinkedIn is often overlooked as a social media platform because it didn’t start out as one. It was all about making connections. But LinkedIn is a fantastic platform to amplify your message.

The difference between LinkedIn and other social networks is that LinkedIn is all about business. No politics and cat pictures here. That makes it a good network to post, share and comment about business topics.

In addition to posting your own updates, be sure to comment on others’ updates to help build your clout.

Cost: $ 0

5. Start an email newsletter

Social media platforms decide who sees your content. Google decides how high up to show your content in searches. These are gatekeepers. Fortunately, there is one type of marketing that gets you directly in front of your customers and prospective customers: an email list. No one can take your email list away from you.

Starting an email newsletter is simple thanks to platforms like MailChimp. They will manage your subscriber database, help you design emails, and take care of the technical part of sending mail. Or you can try a platform like Substack, which allows you to focus on the writing without having to deal with all the behind-the-scenes clutter.

The key to a successful email newsletter is good content and consistency. Don’t get overzealous when you start. Stick to a content plan that works for you, such as a monthly email to your customers with updates, sale prices, etc.

Build your list slowly by asking existing customers if you can add them to your email list. Ask your subscribers to forward the emails to anyone who might enjoy receiving it. And entice people to sign up for your email list by offering them something in return, like a free online report.

Building an email list takes time, but it’s nice to know there’s no gatekeeper between you and your audience when you “own” your own email list.

Cost: $ 0 to start

Kick your marketing into a higher gear

These five ideas are just the tip of the iceberg. There are so many ways to market your business online. Pick one or two to focus on over the next few months. If you don’t gain traction, come back to this post and pick another idea!

And when you’re ready to get back in the world, be sure you have up-to-date business cards. With Namecheap’s Business Card Maker, we make that easy!